Responsibilities

• Global Customer Awareness: Platform Vision & "Air Cover" Campaign Execution: Lead the end-to-end global execution of campaigns that land the "Okta Secures AI" vision and differentiated platform stories (Okta, Auth0) for our existing customer base. You own the digital "push" that builds awareness and converts that interest into a tangible expansion pipeline.
• Strategic Awareness for TALs: Execute automated, education-first journeys targeting our Customer Target Account Lists (TALs). You lead the global digital effort to ensure C-level stakeholders within existing accounts understand our roadmap and are "warmed up" for regional sales plays.
• Global-to-Field Orchestration: Provide the campaign blueprints, data triggers, and core assets that empower Regional Field Marketers to layer on high-touch "add-on" motions (e.g., local events) that amplify the global message.
• Customer Maturity & Adoption-Led Retention:
• Adoption-Led Growth: Work with key stakeholders across Product Marketing and Digital Growth teams to run multi-channel campaigns (email, in-app, webinars) that drive active usage of core platform features and "spin-off" capabilities to deliver immediate strategic value and help customers reach “Okta Secure” quickly, as well as drive awareness to our support offerings and Okta Learning platform.
• Maturity-driven Growth: Develop automated, behavioral-triggered maturity-led programs that intervene when an account shows low adoption of key features identified as critical for long-term retention.
• Enablement & Support Awareness: Drive global awareness of Okta Learning and Premier Support offerings. You will execute campaigns that position these as critical value-drivers, ensuring customers are trained, supported, and "sticky" within the Okta ecosystem.