Responsibilities

• Field Event Strategy & Execution - Own the end to end strategy, planning, and execution of field events across North America. - Build and manage a regional field marketing calendar in close coordination with sales and SDR teams - Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration - Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events Pipeline Generation & Accountability - Drive measurable pipeline and revenue impact from every program, own pipeline targets tied to field marketing in North America - Develop pre event, day of, and post event engagement strategies that maximize attendance - Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers, prospects and expansion deals. Cross-Functional Collaboration - Serve as the primary field marketing point of contact for North America sales, ensuring programs align with territory plans and revenue goals - Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets - Bring field insights back to the broader marketing team to inform campaign strategy and messaging - Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials. - Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event. - Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution. - Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments. - Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies. Budget and Reporting - Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact. - Manage budgets across all field marketing programs

Requirements

• 6+ years of field marketing at a high growth B2B technology company.
• A proven track record of driving pipeline through field programs, you think in terms of pipeline and revenue, not just attendance
• Self directed and execution oriented mindset, you move fast and take ownership
• Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
• Deep experience working cross-functionally with sales, SDR, content, product marketing and demand generation teams
• Strong communication skills, equally effective influencing sales leaders and collaborating with marketing peers
• Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously.
• Customer Obsessed: Thrives in customer-facing environments and prioritizes meaningful interactions with customers and prospects at events. Views events as relationship-building opportunities, and actively seeks feedback and insights to improve the customer experience.

Preferred

• Familiarity with healthcare, health IT, or selling into provider organizations.
• Experience working at an early stage or high growth company where you've had to build programs from zero to one.
• Experience with AI or voice technology companies.

Benefits

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• 🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 👵 401(k) – Build your retirement savings.