Responsibilities

• Design and execute integrated field marketing programs tied to pipeline goals and target accounts — with partners as a primary channel and audience
• Serve as the primary field marketing partner to Channel Sales, Broker Partnerships, Accountant Partnerships, and Technology Alliances teams
• Plan and manage co-branded field programs, including regional events, executive dinners, webinars, conferences, partner enablement sessions, and local market activations
• Build integrated campaigns across email, digital, content, and partner channels — connecting partner motions to broader demand gen programs
• Collaborate with Sales and Marketing to align programs to regional pipeline goals
• Create partner-facing campaign toolkits, messaging, and enablement resources to support scalable execution
• Track partner-sourced and partner-influenced pipeline; use data to optimize program investment
• Manage program budgets, vendor relationships, and MDF where applicable
• Serve as a trusted marketing advisor to both internal stakeholders and external partners

Requirements

• Minimum of 7-10 years of experience in field marketing or B2B demand generation, with meaningful experience working alongside or within a partner or channel ecosystem
• Strong foundation in field marketing fundamentals: regional pipeline strategy, event-based programs, sales alignment, and integrated campaign execution
• Experience supporting indirect sales channels such as brokers, accountants, resellers, or strategic alliances
• Proven ability to manage multiple stakeholders and drive programs across cross-functional teams
• Data-driven with experience measuring pipeline contribution and campaign ROI
• Comfortable operating in a fast-paced, collaborative environment where the strategy continues to evolve

Preferred

• Experience in HR tech, payroll, fintech, SaaS, or related B2B industries
• Familiarity with SMB or mid-market customer segments
• Experience with Salesforce, Marketo, HubSpot, or similar platforms
• Knowledge of ABM and regional field marketing strategies

Benefits

• great benefits, wellness program offerings, company retreats
• Total Rewards @ Justworks – perks and benefits we are proud to offer our team members
• Meaningful work, collaborative culture, and the opportunity to shape growth at a rapidly growing company