Responsibilities

• Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets
• Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities
• Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns
• Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals
• Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth
• Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America
• Translate market insights and customer feedback into actionable marketing strategies and messaging
• Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing program

Requirements

• 5–7 years of experience in field marketing, demand generation, or B2B marketing roles
• Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals
• Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns
• Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies Excellent project management skills and the ability to manage multiple priorities across stakeholders
• Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs
• Exceptional written and verbal communication skills
• A proactive, ownership-oriented mindset with the ability to operate in a fast-moving environment
• Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs
• Salesforce
• HockeyStack
• Google product suite
• LinkedIn Campaign Manager
• Goldcast

Preferred

• Experience working in the cryptocurrency, blockchain, fintech, or cybersecurity industries
• Experience marketing to public sector organizations or government stakeholders
• Experience working in a high-growth technology company or startup environment
• Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles