Responsibilities

• Own the North America regional marketing strategy aligned to pipeline and revenue goals.
• Localise global campaigns into US-focused programs across events, webinars, content syndication, digital amplification, and ABM/ABX orchestration.
• Build a repeatable field marketing playbook covering targeting, sales workflows, messaging, invites, and pre- and post-nurture.
• Maintain campaign calendars, briefs, timelines, and stakeholder alignment.
• Partner closely with North America Sales Leadership, AEs, and SDRs to define territory priorities, target accounts, buyer personas, and contact strategies.
• Launch multi-touch programs that create new opportunities and influence active deals.
• Identify contact gaps at Enterprise and strategic accounts and activate outbound programs to create new entry points.
• Provide Sales and SDRs with messaging, outreach kits, follow-up sequences, and meeting-driving assets.
• Deliver against pipeline creation targets and report performance clearly and consistently.
• Track full-funnel metrics from engagement → meetings → opportunities → pipeline ACV → closed-won revenue.

Requirements

• 5+ years of B2B SaaS or enterprise tech marketing experience ideally in telematics, fleet, AI, IoT, transportation, mobility, or industrial technology.
• Demonstrated success driving regional pipeline through field marketing and ABM/ABX motions.
• Deep understanding of multi-stakeholder Enterprise buying cycles in transportation, logistics, field services, construction, or related sectors.
• Strong collaboration with Sales, SDRs, Channel, and Customer teams.
• Excellent program and project management, structured, detail-oriented, and deadline-driven.
• Proficiency with Salesforce, HubSpot, and intent platforms (e.g. ZoomInfo) is a decisive advantage.
• Creativity and boldness - you enjoy breaking through noise with differentiated marketing.
• Strong analytical skills and confidence in presenting results and optimisations to leadership.

Benefits

• Base salary up to $90,000
• Variable compensation paid quarterly against pipeline generation and SQL conversion targets.
• 401K
• Healthcare – including vision and dental
• 10 days annual leave, rising to 15 after 1 year.