Responsibilities

• Develop, execute, and optimize comprehensive Facebook advertising campaigns to meet business objectives while managing marketing campaign budgets effectively.
• Conduct detailed keyword research and audience segmentation to enhance targeting precision across multiple social media platforms including Facebook, Twitter Ads, and Google Ads.
• Utilize advanced analytics tools such as Google Analytics, Web analytics reporting, and media performance analytics to monitor campaign performance and identify opportunities for improvement.
• Manage paid search marketing initiatives across platforms like Google AdWords, Microsoft Ads (formerly Bing Ads), and DoubleClick to increase visibility and conversions.
• Implement conversion optimization strategies by leveraging SEO tools, Google Tag Manager, and A/B testing methodologies to improve landing page performance and user engagement.
• Analyze media planning data and produce comprehensive reports on media buying effectiveness, campaign ROI, and overall marketing analytics insights.
• Collaborate with cross-functional teams on web analytics reporting, SEO initiatives, and digital marketing campaigns to ensure alignment with broader business goals.
• Maintain meticulous records of campaign activities, budgets, and performance metrics using spreadsheets and pivot tables for ongoing analysis.

Requirements

• Proven experience in performance marketing with a focus on social media advertising, paid search marketing, and media buying across multiple platforms including Facebook Advertising, Twitter Ads, Google Ads, Bing Ads, and Microsoft Ads.
• Strong understanding of SEM (Search Engine Marketing), PPC (Pay-Per-Click) campaign management, and digital marketing best practices.
• Proficiency in web analytics tools such as Google Analytics, Google Tag Manager, SEO tools, and media performance analytics software.
• Demonstrated ability to manage large marketing campaign budgets efficiently while maintaining high ROI standards.
• Expertise in keyword research techniques and conversion optimization strategies to maximize campaign effectiveness.
• Skilled in managing spreadsheets with advanced functions like pivot tables for data analysis and reporting purposes.
• Excellent communication skills with the ability to translate data insights into actionable recommendations for stakeholders.
• A proactive mindset with a passion for staying up-to-date on the latest trends in social media management, paid search marketing, SEO tools, and digital advertising innovations.

Benefits

• Relocation assistance