Responsibilities

• Lead integrated CRM and digital channel planning across the year in close partnership with client and agency teams, identifying cross-channel opportunities, campaign priorities, and audience strategies
• Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints to better connect brand, media, and customer experience
• Shape CRM programs and digital communications strategies that identify, capture, nurture, and re-engage customers throughout the decision-making process
• Review ongoing performance reporting across CRM, digital creative, site experience, and channel metrics to identify optimizations, gaps, and areas of opportunity
• Support audience and customer strategy by uncovering behavioral, channel, and market insights that sharpen target definitions and improve relevance across CRM and digital activation
• Refresh in-market customer experiences as needed based on updated audience, media, brand, or business direction from partner teams
• Develop annual learning agendas and test plans across CRM and digital programs to improve performance, strengthen engagement, and inform future campaign strategy
• Partner with media, analytics, and other agency teams to develop integrated reporting that brings together results, learnings, and strategic implications across channels
• Develop strategic and creative briefs in support of CRM initiatives, digital campaigns, and broader marketing efforts throughout the year
• Conduct competitive, category, and cultural landscape research to inform strategic recommendations, journey planning, and creative opportunities

Requirements

• Bachelor’s Degree in related field.
• 5+ years of experience in strategic planning (with a brand, at an agency or similar)
• Strong experience developing integrated strategies across CRM and digital channels, with the ability to connect audience insight, journey planning, and communications strategy
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Preferred

• Automotive category experience (a plus but not required)

Benefits

• RAPP provides a competitive salary and comprehensive benefits plan.
• Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits.