Senior Events Marketing Strategist

New York City, NY (Hybrid)

$131K/yr – $169K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Tier 1 events end to end while embedding AI planning to scale flawless experiences and measurable impact across internal, community, and brand partnerships.

  • Tier 1 Events: ownership of brief to on-site delivery with a focus on quality and brand perception
  • AI Planning: build repeatable workflows, playbooks, and evaluation frameworks for faster, higher quality planning
  • Cross-Functional Execution: align Brand, Community, Field Marketing, and Partnerships with clear briefs and outcomes

Job Description

Responsibilities

  • Tier 1 Event Ownership for “Fewer, Bigger, Better.” Own end-to-end strategy and execution for Justworks' highest-priority events, with a disciplined focus on concentration of investment and maximum brand impact. You establish the brief, drive the experience design, manage vendors and production, and lead onsite execution. You set the bar - and continuously raise it for what a Justworks event looks, feels and achieves.
  • AI Powered Planning & Systems Building Embed AI tools and scalable systems into every phase of event planning - from brief generation and vendor research to onsite runbooks and post-event reporting. You don’t just use AI for efficiency; you build repeatable, documented workflows that elevate the entire teams’ output. You build to scale, develop repeatable playbooks and evaluation frameworks, and identify and advocate for tools that improve speed and quality.
  • Internal Events Leadership Lead planning and execution for key internal events. You partner cross-functionally to deliver experiences that align internal stakeholders and reflect our evolving brand - not just logistics done on time, but moments that matter.
  • Community & Partnership Execution Drive the events execution layer of our community and brand partnership programs. Collaborate with the Brand, Community, Field Marketing & Partnerships teams to ensure these activations are purposeful, on-brand, and tracked against clear outcomes. Help build the business case for partnership renewals or pivots based on performance data.
  • Experience Design & Standards Translate brand values into tangible, high-quality guest experiences. You come to every vendor call, venue walk, and design review with the full picture in mind. You catch what others miss and you fix it before it shows up on-site.
  • Strategic Briefing & Cross-Functional Alignment Develop clear, detailed event briefs that define audience, goals, messaging, experience design, and success metrics. Partner closely with Brand, Community, Field Marketing, and Content teams to ensure consistent storytelling and seamless execution across every touchpoint.
  • Budget Management Own budgets for assigned Tier 1 events and partnership activations. Track spend against forecast, flag tradeoffs proactively, and manage shared assets (including large-format booth infrastructure) responsibly across teams.
  • Measurement & Reporting Track performance across engagement metrics (attendance, participation, partner reach, qualitative feedback, meetings, community growth) and event-influenced pipeline where applicable. Deliver clear post-event reporting and recommend improvements to continuously elevate program quality. Build post-event reporting that actually drives decisions - attendance, engagement, pipeline influence, partner outcomes, qualitative feedback. Deliver clear, timely recaps and recommendations that feed directly into program planning for the next cycle.

Requirements

  • You have a minimum 7+ years of experience managing events.
  • You have experience supporting or executing co-branded activations and understand how to balance partner goals with brand integrity and audience experience.
  • Operationally Strong & Self-Directed

Benefits

  • welcoming and casual environment, great benefits, wellness program offerings, company retreats
  • Total Rewards @ Justworks
  • DEIB Report
Justworks logo

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012
New York, New York, USA
1.5K employees (99 in marketing)
49% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$579.1K
Traffic Source Mix
Search
22.7%
Direct
72.8%
Referral
3.1%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
65 (4% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$159.8M
Last Raise
$16.8M
Series Unknown, 2 years ago

Funding History

  • Nov 2023
    Series Unknown • $16.8M
  • Jan 2020
    Series E • $50M
  • Mar 2018
    Series D • $40M

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