Senior Events Marketing Specialist

Boston, MA (Hybrid)

$80K/yr – $100K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Lead end-to-end marketing events for B2B programs (hospitality, automotive tradeshow, and VIP advisory boards) with cross-functional ownership and budget responsibility.

  • Must-have: 6+ years in B2B event management with multi-stakeholder coordination.
  • Standout: Experience owning Cvent implementation, vendor relationships, and annual program budgets.

Job Description

Responsibilities

  • Lead end-to-end execution of marketing events, with a primary focus on hospitality events, automotive tradeshows, and VIP customer advisory boards and summits (virtual and in-person).
  • Own event planning and project management, including defining objectives, target audiences, key messages, event formats, timelines, and success metrics.
  • Lead Cvent implementation and optimization with cross-functional stakeholders.
  • Own relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and performance.
  • Monitor tasks and project assignments, ensuring project schedules are met, risks are surfaced early, and changes are communicated to stakeholders.
  • Collaborate cross-functionally with Brand, Sales, Product, Creative, and broader marketing teams to ensure events are aligned to GTM priorities and executed on time and on brand.
  • Manage event orders, shipments, and on-site needs, including signage, giveaways, name badges, lanyards, and attendee/participant swag, ensuring a high-quality attendee experience.
  • Design and oversee pre-, during-, and post-event communication plans, including invites, reminders, on-site guidance, follow-up, and surveys to maximize registration, attendance, and engagement.
  • Facilitate and secure speaking and sponsorship opportunities, partnering with internal stakeholders who own content to shape a compelling on-site presence.
  • Own and track annual event and membership budgets for your programs; forecast, reconcile expenses, and maintain accurate records.

Requirements

  • 6+ years of B2B marketing event management experience (automotive, technology, or SaaS experience preferred), including high-touch hospitality events or VIP programs.
  • Proven track record owning execution for complex, multi-stakeholder events and tradeshows, from brief and planning through on-site presence and post-event analysis.
  • Excellent project management and communication skills, with the ability to manage multiple events and priorities simultaneously.
  • Experience influencing and leading cross-functional teams (including senior stakeholders) to drive alignment and successful outcomes.
  • Experience managing budgets and delivering program events to meet or beat budget expectations.
  • Comfort with event performance measurement, including defining KPIs, pulling data, and analyzing results in order to raise insights and recommendations.

Preferred

  • Curious and comfortable experimenting with AI-powered tools to optimize planning, communications, reporting, and other event workflows.

Benefits

  • Best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
  • A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.
  • Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
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CarGurus

4.1 Glassdoor

CarGurus was founded in 2006 in Cambridge, Massachusetts by Langley Steinert, co-founder of TripAdvisor, who saw an opportunity to create a better car-shopping experience using technology and data analytics. In just over a decade, CarGurus has become the most visited automotive shopping site in the US, with more car listings than any other major online automotive marketplace. CarGurus also operates sites in Canada and the UK. Interested in becoming a Guru? Make sure to view our dozens of open roles and positions!

Founded in 2006
Boston, Massachusetts, USA
1.3K employees (86 in marketing)
79% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
40.1M
Monthly Google Ads Budget
$8.5M
Traffic Source Mix
Search
48.6%
Direct
45.5%
Referral
3.7%
Social
0.7%
Paid
1.6%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
60 (5% of company)
Median Career Experience
10 years
Median Tenure
4.2 years

Funding

Total Funding
$1.8M
Last Raise
$1.8M
Post IPO Secondary, 4 years ago

Funding History

  • Aug 2022
    Post IPO Secondary
  • Aug 2017
    Series A • $1.8M

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