Own end-to-end events program across Xometry and the Thomas brands; work with Sales, Product, Brand, and Communications to define goals, messaging, and follow-up strategies that drive leads and influenced pipeline.

• Event Strategy & Execution: plan budgets, site selection, contract negotiation, logistics, booth design, and on-site management to deliver memorable experiences.
• Programs & Partnerships: align with Sales, Brand, and Partner teams to set goals, messaging, and post-event follow-up that capture leads and build partner loyalty.
• Measurement & Optimization: track lead capture, engagement, influenced pipeline, and ROI; surface opportunities from market trends to grow the events program.
• Lifecycle & Post-Event Activation: lead coordination with Sales points of contact to ensure seamless follow-up and qualification of opportunities.
• Logistics & Vendor Management: manage vendors, shipping, staffing, gifting, and merchandising within budget.
• Attendee Engagement: drive value through demos, experiential elements, giveaways, and interactive experiences.
• Partner Engagement: collaborate with Partner team to create events that deepen partner relationships and joint opportunities.
• Calendar & Budget Stewardship: maintain a comprehensive events calendar with deadlines and budget allocations to prevent overruns.
• Agency & Contractor Oversight: manage external partners including agencies, freelancers, and gifting vendors to ensure quality and alignment.
• Opportunity Identification: identify new event opportunities based on market trends and strategic growth areas.