Senior Events Marketing Manager

San Francisco, CA (Remote)

$87K/yr – $146K/yrSenior Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end events program for a high-velocity B2B tech audience, from strategy and planning to post-event learnings, with cross-functional execution, budget ownership, and global scalability.

  • Event Strategy & Execution: Own planning, vendor management, promotions, sales enablement, assets, and post-event impact.
  • Data, Ops & Measurement: Manage Salesforce lead routing, KPI tracking, and post-event reporting to drive insights.
  • Cross-functional & Culture: Maintain calendars and processes, partner with Sales, and model Samsara's principles across offices.

Job Description

Responsibilities

  • Own the strategy, planning, execution, and success of the events channel for the Transportation and Warehousing vertical.
  • Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
  • Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
  • Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
  • Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.
  • Support Private Sector sales teams and customers at Samsara’s annual customer user conference, Beyond.
  • Bring energy, creativity, and new ideas to build a successful event program.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

  • 6+ years of relevant experience in field or event marketing, product marketing, project or program management and 3+ years of relevant experience working with B2B high-tech products/solutions.
  • Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.
  • Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.
  • Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
  • Strong written and verbal communication.
  • This is a remote position open to candidates based in the United States. Relocation assistance will not be provided for this role.
  • This position requires travel up to 40% of the time.

Preferred

  • 3+ years of experience marketing to the industries Samsara serves (e.g., Transportation, Construction, Manufacturing, Field Services).
  • Self-motivated and results-driven, with the ability to think strategically and execute tactically.
  • Passion for results, measurement and optimization to continuously drive ROI.
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.

Benefits

  • Flexible Working
  • Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements.
  • Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more.
Samsara logo

Samsara

4.2 Glassdoor

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Founded in 2015
San Francisco, California, USA
5.1K employees (282 in marketing)
81% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
6.2M
Monthly Google Ads Budget
$639.7K
Traffic Source Mix
Search
21.2%
Direct
73.1%
Referral
4.4%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
204 (4% of company)
Median Career Experience
12 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$930M
Last Raise
$700M
Secondary Market, 5 years ago

Funding History

  • Sep 2020
    Secondary Market
  • May 2020
    Series F • $700M
  • Dec 2018
    Series E • $100M

Recent News