Responsibilities

• Orchestrate priority online / in-person event programs for Microsoft Security to create memorable experiences for key audiences.
• Define event goals and scope of presence for each event property.
• Lead planning, execution, results tracking & reporting for multiple events, with an emphasis on event operations
• Refine and evolve standard operations processes – pre, during and post event
• Drive consistency in event operations model across agency and production vendors, leading oversight of agency management (budget & contracts), event tool selection, event playbooks & event best practices
• Drive alignment across internal stakeholders and agency & production partners.
• Identify opportunities to expand presence and audience engagement through ancillary event activities
• Work closely with the Narrative, Thought Leadership and Product Marketing Teams to define messaging and content featured
• Work closely with Demand Generation teams to build event audience
• Advocate for Microsoft Security to be properly represented among other business units at 1st Party events

Requirements

• 3+ years business to business, business to consumer, digital, or experiential/event marketing experience
• OR equivalent experience.

Preferred

• Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 6+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
• 5+ years marketing experience in a large multinational organization or creative/media agency.
• Experience in strategy development, planning and execution of multiple in-person and/or digital events.
• Experience influencing a diverse set of stakeholders and driving impact through other teams.
• Experience in managing budgets, timelines, and agency & production resources
• Experience monitoring event analytics and key performance indicators (KPIs)
• Experience with platforms for event registration, meeting management, and digital event delivery