Responsibilities

• Strategy and calendar. Build and maintain the global event playbook — sponsorships, webinars, field marketing — with clear goals and KPIs for each event type, and manage our event roadmap based on potential pipeline impact, audience quality, and brand fit.
• Webinar program. Collaborate with content leadership to own the webinar engine end-to-end via Goldcast, aligning it to marketing goals and content strategy.
• On-site execution. Serve as on-site lead for major activations, including booth experience, on-site logistics, vendor and venue coordination, and real-time troubleshooting.
• Pipeline and lead ops. Own the lead-to-sales handoff: capture workflows, CRM data flow (Salesforce/HubSpot campaigns), and RSVP/attendee goals tied to pipeline targets.
• Reporting. Own event data and reporting, including sourced vs. influenced pipeline, shared on a regular cadence with GTM leadership.
• Budget. Manage the event budget with an ROI lens.
• Project management skills and team enablement. Build repeatable processes in Asana and relevant playbooks so events can run with minimal hand-holding from you.

Requirements

• 5-7 years of field or event marketing experience, with a track record of owning event strategy and partnering closely with Sales to drive pipeline and revenue outcomes
• Demonstrated ownership of the full event-to-pipeline lifecycle: lead capture, CRM handoff (Salesforce and HubSpot), and attribution
• Actively problem-solves and enjoys creating structure where it doesn't yet exist, from project management to venue negotiations to asset approval
• Strong project management skills: comfortable managing multiple events simultaneously, juggling vendors, timelines, and cross-functional stakeholders without losing sight of the bigger picture
• Clear communicator who can simplify complex plans into actionable briefs for cross-functional partners
• Budget management experience: forecasting costs, tracking spend, and calculating ROI to justify the right investments
• Comfortable wearing multiple hats, traveling as needed for on-site events, and moving fast in a startup environment
• Plus:

Preferred

• B2B SaaS marketing experience
• Experience with Goldcast or a similar webinar platform
• Experience using Asana (or similar) for project management
• Can leverage AI workflows to scale team impact

Benefits

• Comprehensive Health Coverage: Top-tier medical, dental, and vision insurance plans
• Retirement Support: 401(k) plan with company matching
• Tax-Advantaged Accounts: Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Time Off: Unlimited paid vacation
• Flexibility: Flexible work hours and location, built on trust and autonomy