Responsibilities

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Requirements

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
• Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
• Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
• Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
• Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Benefits

• equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).