Responsibilities

• Develop and implement innovative email marketing strategies aligned with overall marketing goals and brand positioning.
• Manage end-to-end email campaign management, including planning, execution, testing (A/B testing), and optimization to maximize engagement and conversions.
• Utilize advanced marketing automation tools such as Salesforce Marketing Cloud, Pardot, Mailchimp, HubSpot, and others to automate workflows and nurture leads effectively.
• Conduct detailed customer segmentation using data analysis techniques like SQL and web analytics reporting to target specific audience groups for personalized messaging.
• Design engaging email content by combining copywriting skills with visual elements created in Adobe Photoshop or similar tools to enhance message impact.
• Monitor digital marketing performance through web analytics platforms like Google Analytics and HubSpot to track KPIs such as open rates, click-through rates, conversions, and ROI.
• Perform ongoing market research through controlled experiments (including marketing controlled experiments research) to refine strategies based on insights from email marketing analysis.
• Collaborate with cross-functional teams on web analytics reporting, email content marketing initiatives, and implementing new marketing automation features for continuous improvement.

Requirements

• Proven expertise in customer segmentation techniques and lead segmentation strategies that drive targeted campaigns.
• Proficiency with email marketing software including Mailchimp, Salesforce Marketing Cloud, Pardot, HubSpot, and other relevant platforms.
• Strong knowledge of HTML and CSS for customizing email templates and troubleshooting rendering issues across devices.
• Experience in implementing marketing automation tools to streamline workflows and enhance personalization efforts.
• Skilled in digital marketing performance monitoring using web analytics reporting tools like Google Analytics and HubSpot Analytics.
• Excellent copywriting abilities combined with creative visual design skills using Adobe Photoshop or similar software for compelling email content creation.
• Ability to conduct A/B testing and analyze results to optimize campaign effectiveness continually.
• Familiarity with SQL for data extraction and analysis purposes within e-commerce or CRM systems.
• Strong project management skills in digital marketing initiatives with a focus on efficiency and goal achievement.
• Deep understanding of email marketing strategy development aligned with overall business objectives within a fast-paced environment.