Responsibilities

• Manage BGEA’s email marketing division, creating strategy and helping cast vision.
• Collaborates with Senior Web Products Manager to develop texting campaigns that engage donors and acquire new names and recommend to BGEA Communications leadership
• Oversee implementation of texting campaigns
• Creates goals and strategies that align email marking and texting strategies with BGEA goals
• Manages the relationship with the email and texting platform vendors
• Provides ownership and oversight of the BGEA app and recommends changes and updates as necessary
• Suggests, tracks, and implements email fundraising initiatives at the direction of leadership
• Formulates and Manages the Email Marketing budget
• Build, test, proof and send all BGEA email communications
• Develop, unify and coordinate all BGEA email marketing campaigns and makes recommendations for optimization

Requirements

• Bachelor’s degree or equivalent experience required
• Minimum of 3 years experience in marketing, communications or related field
• Must be committed to excellence and the BGEA mission statement
• Experience in digital communication streams using Acoustic or similar platform
• Intermediate knowledge of HTML
• Proficient with Microsoft Office suite, experience using MS Access and Excel preferred
• Intermediate Photoshop image editing ability
• Experience working with database maintenance and architecture preferred
• Good comprehension and listening skills, with ability to resolve business challenges
• Strong initiative with ability to work independently relative to assigned priorities

Preferred

• Experience with texting as a communications tool is helpful
• Experience working with Acoustic or similar platform

Benefits

• Medical, prescription, dental and vision insurance
• Flexible Spending Account (FSA)
• Long term and short term disability insurance
• Term Life insurance
• 401(k) retirement savings plan
• 10 paid holidays, including 1 floating holiday
• Minimum 12 days of vacation
• 10 sick days