Responsibilities

• Develop stories and content for PFI’s weekly newsletter, Practical News
• Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
• Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn
• Design and implement processes to ensure consistency and efficiency of email marketing work
• Facilitate collaboration between departments and teams to achieve project deliverables
• Manage capacity and budget efficiently to complete marketing work
• Analyze email and social media metrics and report results
• Respond to public inquiries, requests for resources and communications across email discussion groups and social media
• Support digital marketing manager in maintaining PFI website
• Other duties as assigned or volunteered to support department or team projects

Requirements

• Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
• Three or more years developing and implementing email marketing campaigns
• Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
• Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
• Experience writing and publishing social media content in a professional setting
• Strong understanding of social media best practices and trends
• Strong written communication skills with ability to write for diverse audiences and channels
• Editing and proofreading skills with strong attention to detail
• Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
• Strong organizational and time management skills

Preferred

• A degree in marketing, communications or related field preferred
• Basic understanding of agricultural production in Iowa
• Experience using Salesforce
• Experience using analytics tools to evaluate digital communication performance
• Experience with website content management systems, WordPress preferred
• Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting

Benefits

• 100% employer-paid premium for employee health insurance
• generous paid time off
• flexible hours
• six weeks of fully paid parental leave
• 5% automatic 401k contribution after one year of employment
• contributions towards spouse or dependent health insurance
• stipends for remote workers
• reimbursements for fitness costs
• CSA subscriptions
• student loans or eco-friendly purchases