Own the creative pipeline for nonprofit DRTV and CTV campaigns, turning raw footage into emotionally resonant donor messaging and data informed improvements.

• Write compelling scripts for DRTV and CTV fundraising across multiple client portfolios.
• Develop concepts, narratives, and messaging frameworks aligned with client goals and brand voice.
• Generate high volumes of script content quickly under tight production deadlines.
• Adapt scripts for long-form DRTV, short-form CTV, social, and other video formats.
• Craft donor facing messaging that motivates action while staying authentic to the mission.
• Review large volumes of raw footage to identify compelling moments, sound bites, and visuals.
• Develop story structures and editorial roadmaps from unscripted or documentary footage.
• Collaborate with editors and directors to shape footage into fundraising narratives.
• Identify testimonials, emotional beats, and footage gaps during pre edit review.
• Apply direct response and fundraising principles to all creative work: urgency, emotional triggers, clear CTAs, donor motivation.