Senior Director, Zepbound Consumer Marketing at Lilly | Indianapolis, IN | $155K/yr – $227K/yr

Lilly

Senior Director, Zepbound Consumer Marketing

Indianapolis, IN (On-site)

$155K/yr – $227K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Lead the US consumer marketing strategy and activation for a therapeutic area, turning consumer and market insights into a cohesive plan with cross‑functional partners and a high‑performing team.

Own Activation & Engagement Plans across PESO channels with segment personalization.
Co‑shape the US Consumer Strategy, KPIs, and risk mitigation with TA leaders and Brand leadership.
Orchestrate an integrated consumer plan across central capabilities to drive flywheel performance.

Job Description

Partner with Global and US Marketing Teams on consumer and market insights and localize the patient flow model for target segments.
Co-shape the US Consumer Strategy with TA Leaders and Brand leadership, define headwinds, tailwinds, KPIs, and strategic choices.
Define Consumer Activation & Engagement Plans with priority campaigns and PESO channel approach and cross‑segment personalization priorities.
Develop Therapeutic Area Content Strategy from Global CCMEs for US Consumer Claims.
Develop Campaign Strategy Briefs and brief central capability teams and agencies.
Lead Experience and Tactic Briefs to drive Activation & Engagement beyond core campaigns.
Own the integrated consumer marketing plan, budget, goals, and cross‑team alignment for flywheel performance.
Partner with Consumer Creative & Advertising to drive approvals and ensure channel/content strategy for the TA.
Lead Activation & Engagement execution beyond core campaigns and manage MLRO approvals, Veeva, and lifecycle management.
Accountable for activation performance and leakage; ladder campaign metrics into the US Consumer KPI Framework with BI&A.
Lead a high‑performing team of consumer strategists and marketers; cultivate candor, accountability, and inclusivity.

Lilly

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