Senior Director, U.S. Product Public Relations - Neuroscience & Ophthalmology

Daly City, CA (On-site)

$197K/yr – $357K/yrSenior Level15+ years expFull time

Posted 2 days ago

Job Summary

Owns U.S. therapy area communications, providing strategic counsel and shaping narratives and market strategies across integrated channels; leads milestone-driven campaigns, media relations, and cross-functional partnerships while building and empowering a high-performing team.

Job Description

Responsibilities

  • Therapy area leadership: Owns communications for assigned U.S. therapy area(s), setting overarching strategy, establishing priorities and ensuring high-quality execution of integrated communications plans.
  • Strategic business counsel: Provide strategic counsel to business leaders, bringing a deep understanding of external audiences, market dynamics and emerging trends to inform critical business decisions.
  • Narrative & market shaping: Develop and lead long-term narrative and market-shaping strategies that build understanding of disease, science and innovation create the external conditions for portfolio and launch success.
  • Integrated communications: Develop integrated communications strategies across earned, owned, shared and paid channels that prepare patients, healthcare professionals, advocacy organizations, policymakers, healthcare decisionmakers and other stakeholders for evolving standards of care.
  • Innovation & future channels: Advance innovative communications approaches that meet patients, HCPs and other audiences where they are, including emerging platforms, creators and new models of engagement. Contribute to Genentech’s visibility and authority in AI-driven search and platforms, ensuring credible scientific and product information is discoverable and accurately represented.
  • Milestones & reputation: Oversee communications for key clinical, regulatory, launch and business milestones. Ensure efforts drive sustained engagement, not one-time awareness. Advise on reputation risks, issues management, and stakeholder concerns.
  • Media & external influence: Lead U.S. media strategy across assigned TA(s) and build sustainable relationships with key reporters, content creators and other external audiences.
  • People & functional leadership: Lead, develop and empower a high-performing team of communications professionals, setting clear priorities and accountability while building capabilities for the future. Serve as an active member of the Product PR leadership team and contribute to strategy and impact across the broader function.
  • Enterprise partnership: Partner with Commercial, Medical, Access, Corporate Communications, Government Affairs, Patient Advocacy and other functions to support successful stakeholder engagement and market readiness.
  • Measurement & stewardship: Use analytics and stakeholder insights to inform strategy and optimize impact. Lead agency partnerships and manage TA budgets by exercising good financial stewardship.

Requirements

  • Bachelor’s degree required, advanced degree preferred.
  • 15+ years of experience in communications, corporate affairs, public relations, public policy, marketing or related fields.
  • Proven success leading communications, stakeholder engagement or market-shaping strategies.
  • Experience partnering with senior leaders and influencing cross-functional decisions.
  • Strong understanding of U.S. healthcare stakeholders, policy, media, patient engagement, and market dynamics.
  • Ability to translate complex scientific, business, and policy issues into clear narratives.
  • Strong strategic thinking, executive presence, communication, and relationship-building skills.
  • Familiarity with AI-enabled communications, stakeholder intelligence, and emerging platforms.
  • Experience using analytics and insights to inform business decisions.
  • Experience managing and developing direct reports.

Benefits

  • Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
  • Relocation benefits are available for this position
  • If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants .
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Genentech

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About GenentechWe're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal.Making a difference in the lives of millions starts when you make a change in yours. If you’d like to join our team, view our openings at gene.com/careers. Our patient resource center is dedicated to getting patients and caregivers to the right resources. You can reach them at 1 (877) GENENTECH (436-3683)Monday-Friday, 6am-5pm PST or patientinfo@gene.com. Community Guidelines:1. We want to foster positive conversation around the issues we are passionate about. To that end, we remove profanity, content that contains threatening language, content that is aimed at private individuals, personal information, and repeated unwanted messages.2. Don’t mention any medicines by name — ours or anyone else’s.Because of the fair balance rules governing our industry, we cannot post any comments that reference any pharmaceutical brand, product, or service. Please do not mention any specific medicines by name, or include any links to third party sites in your comments.3. This isn’t the place to report or discuss side effects.This site is not intended as a forum for reporting side effects experienced while taking a Genentech product. Instead, you should report any side effects to Genentech Drug Safety at 1-888-835-2555. You can also report side effects of any prescription product directly to the FDA at 1-800-FDA-1088 or by visiting www.FDA.gov/medwatch.4. Don’t pitch your product or service.Please don't use our page as a place to promote your product or pitch your services. Please also avoid posting links to external sites. We reserve the right to remove any posts that are deemed promotional.

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South San Francisco, California, USA
18K employees (668 in marketing)
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Salaries

Posted range

$197K/yr – $357K/yr

Taken straight from the job posting.

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Series A, 18 days ago

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  • Feb 2026
    Series A • $330.2M

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