Senior Director, Strategy - Ads at Samsung Ads | New York, USA | $260K/yr – $290K/yr

Samsung Ads

Senior Director, Strategy - Ads

New York, USA (Hybrid)

$260K/yr – $290K/yrSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Lead Samsung Ads’ cross-portfolio strategy and executive-focused market research to drive B2B growth.

Own corporate strategy for B2B Advertising, Partnerships, and new concepts.
Must-have: 12+ years in strategy, advertising, or B2B tech.
Standout: Direct experience influencing executives with market research and competitive insights.

Job Description

Responsibilities

B2B Strategy Leadership: Develop and execute corporate strategy for Samsung’s cross-portfolio offerings, including B2B Advertising, Strategic Partnerships, New Concept Development, Samsung TV+, and Gaming.
Market Positioning: Define and strengthen Samsung Ads’ competitive advantages, advising executives on industry trends and strategic recommendations.
Voice of Customer (VoC): Build and operationalize pilot practices (e.g., Customer Councils, Design Partner Programs) to gather and translate customer feedback into actionable strategies.
Cross-Functional Collaboration: Partner with Business Development, Product Managers, BD/Partnerships, Sales, and GTM teams to bring offerings from launch to successful, must-buy solutions.
Team Leadership: Manage a team of 6-7 professionals, including Voice of Customer Analysts, Competitive Intelligence Leads, and Corporate Strategy professionals.
Executive Engagement: Deliver high-impact executive deliverables, including market research, competitive analysis, and strategic recommendations.
Innovation & Growth: Identify and evaluate blue-sky opportunities, leveraging Samsung’s data, tools, audience, and footprint to create unique B2B offerings.

Samsung Ads

Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale.With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.

Founded in 2015

New York, New York, USA

1.1K employees (139 in marketing)

www.samsungads.com