Responsibilities

• Lead, coach, mentor, and inspire social and cross-functional teams across the US and Canada to consistently deliver exceptional social media work.
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches.
• Provide line management to social and influencer leads, working in partnership with Creative, Managing, and Strategy/Performance Directors.
• Drive year-on-year growth in line with KPIs, effectively managing complex stakeholder relationships.
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work.
• Partner with North American and local leadership to identify and capitalise on new social and influencer opportunities across markets.
• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI-enabled analytics where relevant.
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks.
• Build and nurture strong client relationships, proactively addressing evolving business needs.
• Develop innovative, winning proposals that secure new business.
• Establish standardized best practices that promote service excellence, identifying opportunities for increased efficiency.
• Cultivate a deep appreciation for social media across the agency, ensuring teams possess comprehensive platform knowledge.
• Direct social media work across US and Canadian markets, ensuring cultural and market relevance.
• Educate clients and teams on the power of social media and creator programs to drive measurable brand impact.
• Champion the thoughtful integration of AI technologies in social and influencer marketing where appropriate.
• Stay at the forefront of emerging technologies and platform features and their practical applications.
• Drive innovation in blending human creativity with technological tools.
• Support scaling of proprietary technology and best-in-class tools across social media operations.

Requirements

• 10+ years of experience, ideally within agency settings.
• Lead, coach, mentor, and inspire social and cross-functional teams across the US and Canada to consistently deliver exceptional social media work.
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches.
• Provide line management to social and influencer leads, working in partnership with Creative, Managing, and Strategy/Performance Directors.
• Drive year-on-year growth in line with KPIs, effectively managing complex stakeholder relationships.
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work.
• Partner with North American and local leadership to identify and capitalise on new social and influencer opportunities across markets.
• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI-enabled analytics where relevant.
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks.
• Build and nurture strong client relationships, proactively addressing evolving business needs.
• Develop innovative, winning proposals that secure new business.
• Establish standardized best practices that promote service excellence, identifying opportunities for increased efficiency.
• Cultivate a deep appreciation for social media across the agency, ensuring teams possess comprehensive platform knowledge.
• Direct social media work across US and Canadian markets, ensuring cultural and market relevance.
• Educate clients and teams on the power of social media and creator programs to drive measurable brand impact.
• Champion the thoughtful integration of AI technologies in social and influencer marketing where appropriate.
• Stay at the forefront of emerging technologies and platform features and their practical applications.
• Drive innovation in blending human creativity with technological tools.
• Support scaling of proprietary technology and best-in-class tools across social media operations.
• Strategic Vision & Commercial Acumen: 10+ years’ experience in social media marketing with proven ability to translate expertise into effective, results-driven strategies and deliver profitable outcomes.

Preferred

• French Canadian and/or Spanish language proficiency (bonus).
• Experience with AI-enabled analytics or AI-powered social media workflows (nice to have).