Responsibilities

• Messaging & Positioning: Own the SMB narrative end-to-end. Develop and maintain the definitive positioning and messagi ng framework for Salesforce's SMB segment — grounded in deep buyer insight, competitive reality, and the unique value of our fu ll product portfolio (Agentforce Sales, S ervice, Marketing, Slack, and more).
• Product Launches: Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers. Coordinate across Product, Sales, Demand Generation, and Creative to turn launches into market moments that drive pipeline and ACV.
• Sales Activation: Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable — pitch decks, talk tracks, competitive battlecards, objection handlers, and training. Serve as the bridge between the market and the field.
• Insights & Storytelling: Act as the authority on the SMB market — buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity. Turn intelligence into strategy, and transform customer outcomes into compelling stories that make ROI undeniable.
• AI Transformation: Lead the team’s integration of AI into operations — leveraging Agentforce to scale content, research, and execution.
• Team Leadership: Lead, develop, and inspire a team of talented product marketers. Set a high bar, unblock obstacles quickly, and build strong cross-functional trust.

Requirements

• 10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.
• SMB Focus: Direct experience marketing to SMB buyers is strongly preferred.
• Buyer Understanding: Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.
• Messaging & GTM Leadership: Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.
• Results-Oriented: Focused on driving revenue and business outcomes rather than just managing activities.
• Executive Presence: Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment.
• People Management: Experience managing and developing senior product marketers, including Directors.
• Agility: Fast execution skills with a knack for removing friction and enabling team success.

Preferred

• SMB Focus: Direct experience marketing to SMB buyers is strongly preferred.