Senior Director, Revenue Marketing

New York City, NY (On-site)

$160K/yr – $200K/yrSenior Level10+ years expFull time

Posted 6 days ago

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Job Summary

Own end-to-end revenue marketing that drives pipeline and revenue, with a strong focus on ABM leadership, events, and paid media, while establishing measurement and attribution frameworks to show impact across the funnel.

Job Description

Responsibilities

  • Revenue & Pipeline Ownership
  • Own marketing’s contribution to pipeline creation, pipeline influence, and closed-won revenue.
  • Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets.
  • Establish clear KPIs tied to account journey progression and sales impact.
  • Provide weekly and quarterly reporting to ELT on performance and pipeline contribution.
  • Account-Based Marketing (ABM) Leadership
  • Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals.
  • Drive in-market and out-market campaign orchestration across channels.
  • Operationalize dynamic segmentation and account-level personalization.
  • Ensure marketing supports both conversion (active pipeline) and long-term nurture.

Requirements

  • 10+ years of experience in B2B revenue marketing, demand generation, or growth leadership.
  • Deep expertise in ABM strategy and execution.
  • Strong Salesforce and marketing automation fluency.
  • Proven experience building attribution models and revenue reporting frameworks.
  • Demonstrated ability to align marketing strategy directly to sales targets.
  • Experience leading events and field marketing programs tied to pipeline.
  • Strong executive communication and presentation skills.

Preferred

  • Experience within AdTech, MarTech, SaaS, or media platforms preferred.

Benefits

  • Medical, Dental & Vision Plans
  • Flexible PTO
  • 401k w/ employer match
  • Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
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TripleLift

3.1 Glassdoor

TripleLift is the Creative SSP that transforms digital advertising through creative technology and innovative ad formats. We help publishers, advertisers, and agencies achieve measurable outcomes while enhancing user experiences.Discover how we bring creativity and results together.

Founded in 2012
New York, New York, USA
392 employees (32 in marketing)
41% recommend to a friend
17% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
36%
Direct
46.9%
Referral
7.9%
Social
7.7%
Paid
1%

Headcount Trend

Current headcount: ~391

Marketing Team

Marketing Team Size
26 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$16.6M
Last Raise
$10.5M
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity
  • Jun 2015
    Series B • $10.5M
  • Mar 2014
    Series A • $4M

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