Responsibilities

• Strategic Practice Leadership - Develop and champion our integrated media planning philosophy (CULTURE → COMMUNITY → CONVERSION) across all client relationships and new business
• Set planning standards and best practices that define how we approach strategy, measurement, and client partnership
• Build proprietary frameworks and methodologies that differentiate our planning approach competitively
• Lead thought leadership: position the agency in industry conversations around effectiveness, media strategy, and consumer behavior
• Influence agency offerings: work with leadership to evolve our services, capabilities, and client value proposition
• Client & Account Leadership - Own P&L for assigned strategic accounts; drive revenue growth, profitability, and client satisfaction
• Lead account strategy at C-suite level: position yourself as a business partner and strategic advisor, not a media vendor
• Challenge client briefs systematically: identify gaps in their media strategy and propose comprehensive solutions that move them beyond conventional thinking
• Build custom media architectures based on business objectives, competitive dynamics, and consumer journey—moving beyond category norms
• Own client outcomes: ensure integrated planning translates into seamless execution and measurable business results

Requirements

• 15+ years of media planning experience, with 5+ years in a senior leadership role managing planning teams and/or P&L
• Proven track record of leading integrated campaigns that drive both brand growth and performance results
• Deep expertise across traditional, digital, social, programmatic, and emerging channels
• Strong understanding of media measurement, attribution, analytics, and effectiveness research
• Demonstrated ability to develop talent and build high-performing, strategic planning teams
• Experience leading new business development and shaping agency offerings
• Proficiency with media planning and analytics tools; comfortable with data-driven decision making
• P&L management experience; comfortable owning revenue, margin, and profitability

Preferred

• - You have a point of view on how advertising works and have shaped industry thinking (through writing, speaking, or influence)
• - You're deeply familiar with effectiveness research (Binet & Fields, Byron Sharp, IPA effectiveness) and apply it to planning
• - You've built a planning practice or elevated planning capability within an agency
• - You've challenged conventional wisdom and moved clients toward more sophisticated strategies
• - You're comfortable with ambiguity, change, and the tension between strategic purity and commercial reality
• - You want to mentor others, raise planning standards, and build something meaningful—not just execute plans
• - You attract top talent and create an environment where planners want to grow

Benefits

• Strategic influence across the agency—your ideas shape how planning is done across all accounts
• Leadership of a talented, ambitious planning team committed to excellence
• P&L accountability and the opportunity to drive meaningful business growth
• A platform to shape industry thinking: invest in research, speak at conferences, contribute to the conversation
• Partnership with agency leadership to evolve our capabilities, services, and client value proposition
• Exposure to marquee clients, complex business challenges, and strategic opportunities
• Professional development: investment in research, certifications, and industry engagement
• Competitive compensation, benefits, and equity participation (based on agency structure)
• A collaborative culture where strategic thinking is valued and excellence is the standard