Senior Director, Performance Marketing Operations – O&O Lead Generation

USA (Remote)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the operations backbone for pay-for-performance O and O lead gen; translate executive priorities into scalable plans, install cross‑functional processes, and build a data driven reporting stack that improves attribution and ROI.

  • Own: lead operational execution across all O&O programs and multi channel acquisition.
  • Deliver: translate priorities into scalable plans with measurable outcomes and on time launches.
  • Optimize: establish dashboards, KPIs, and reporting to drive efficiency and growth.

Job Description

  • Lead operational execution across all Owned & Operated pay-for-performance marketing programs.
  • Translate executive priorities into scalable operational plans and measurable business outcomes.
  • Establish operational processes that improve efficiency, scalability, and execution consistency.
  • Drive cross-functional accountability to ensure initiatives are executed successfully.
  • Identify operational bottlenecks and implement improvements that support continued business growth.
  • Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
  • Ensure programs launch accurately, efficiently, and on schedule.
  • Drive operational excellence across all lead generation initiatives.
  • Partner with leadership to prioritize operational investments and growth opportunities.
  • Own the operational reporting framework supporting executive decision making.
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Visiqua

We look at ourselves, not as a traditional performance marketing company, but, as an extension of your marketing team. We are your partner in strategy and execution working off of your goals to build the correct performance marketing program and deliver the business outcomes you need. Many companies in our space focus exclusively on only one or two approaches to reach potential customers. In comparison, Visiqua takes a holistic approach to client initiatives – leveraging calls, traffic and data to tailor our programs to your outcomes.Over the years, we have tested and utilized many different tools and technologies. Not all of them work – and most only work for one application. For this reason, we crafted our own tech-stack and layered it with a proprietary algorithm to best serve our customers. Our approach, tech-stack and algorithms equate to the success of hundreds of campaigns, spanning millions of events, for dozens of Fortune 500 companies. You, too, can leverage our specialized technologies, our unique program management approach and our algorithms to drive the best business outcomes for you.Visiqua, a part of Boulder Heavy Industries, is the performance marketing agency providing businesses best-in-class results through campaigns in digital marketing.

Founded in 2015
Boulder, Colorado, USA
10 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.1K

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)
Median Career Experience
14 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2