Senior Director, Performance Marketing at Housecall Pro | USA | $152K/yr – $190K/yr

Housecall Pro

Senior Director, Performance Marketing

USA (Remote)

$152K/yr – $190K/yrSenior Level15+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and elevate the performance marketing agenda across paid channels, with cross-functional alignment to hit CAC, ROAS, and LTV targets.

Growth orchestration: lead multi-channel paid media strategy, balancing search, social, display, and affiliates for scalable acquisition.
AI-enabled optimization: drive adoption of AI across workflows, platforms, and automation to lift efficiency and results.
Executive storytelling: own KPI rig, dashboards, and cross-functional reviews with brand, analytics, and product teams.

Job Description

Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition
Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns
Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization
Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals
Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment
Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors

Housecall Pro

3.7 Glassdoor

Housecall Pro was founded in 2013 with one mission: to help home service professionals succeed.Today, more than 200,000 Pros use our powerful, easy-to-use platform to run and grow their businesses—from scheduling and dispatching to payments, customer communication, and beyond. We make work simpler, more innovative, and more profitable.But we’re more than just software—we’re a movement. We #ChampionTheTrades by providing the tools, resources, training, and community to support every Pro on their journey.Whether you're HVAC, Plumbing, Electrical, Cleaning, or any skilled trade—we’re here for you. we’ve built the largest, most connected network of home service Pros united by purpose and pride.We show up for our Pros every day—through mentorship, recognition, and advocacy. Because when you grow, we all grow.Join the movement. Champion the Trades with us: https://bit.ly/46SBt9k

Founded in 2013

Denver, Colorado, USA

1.3K employees (106 in marketing)

www.housecallpro.com

69% recommend to a friend

78% CEO approval