Responsibilities

• Develop and execute a comprehensive North America marketing strategy aligned with enterprise growth objectives .
• Serve as a senior marketing advisor to business leadership teams across Institutional, Wealth, and Canada.
• Partner closely with Product, Distribution, Client Services , Communications, Digital, and Global Marketing teams to ensure integrated go-to-market execution.
• Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.
• Establish marketing priorities, resource allocation, and investment decisions across the region.
• Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels.
• Ensure audience-specific messaging, content, campaigns, and experiences are tailored to the unique needs of each market segment.
• Provide strategic guidance on positioning, value proposition development, and competitive differentiation.
• Support the launch and growth of investment strategies, solutions, and product offerings across North America.
• Lead the development and execution of integrated omnichannel marketing programs across digital, content, email, web, social media, paid media, events, and sales enablement channels.

Requirements

• 15+ years of progressive marketing leadership experience within asset management, wealth management, investment management, financial services, or related industries.
• Demonstrated expertise marketing to both institutional and wealth management audiences.
• Significant experience leading integrated omnichannel marketing programs across digital and traditional channels.
• Proven success developing and executing client and prospect engagement strategies, including large-scale events and conferences.
• Experience leading high-performing teams and managing multiple senior-level direct reports.
• Strong executive presence with the ability to influence senior stakeholders and business leaders.
• Deep understanding of investment products, capital markets, distribution channels, and client decision-making processes.
• Strong knowledge of CRM interactions between Salesforce and Marketo.

Preferred

• Experience marketing ETFs and related investment vehicles.
• Experience operating within a global asset management organization.
• Familiarity with consultant relations, intermediary distribution, retirement, OCIO, and institutional sales models.
• Experience leveraging marketing technology, CRM, marketing automation, and advanced analytics platforms.

Benefits

• salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.