Senior Director, Media Strategy

New York City, NY (Hybrid)

$170K/yr – $200K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own brand and media strategy across multi market campaigns with senior stakeholder leadership, data driven audience planning, and tech-enabled measurement that ties brand to performance.

  • Lead integrated, multi market strategies across paid, owned, and earned channels to deliver cohesive narratives and full funnel impact.
  • Drive new business pitches and nurture senior client relationships to uncover commercial growth opportunities.
  • Champion audience-first planning and adopt AI, MMM, and cloud-based measurement to inform strategy and outcomes.

Job Description

Responsibilities

  • Be a passionate advocate and provocateur for brands, communications strategy, and modern marketing
  • Act as a trusted advisor to senior clients, simplifying complex media and business challenges while identifying opportunities for growth
  • Lead strategic discussions with senior stakeholders, ensuring media investment aligns with broader business and brand objectives
  • Drive new business development and multi-market pitches in collaboration with Jellyfish Growth teams
  • Lead integrated, multi-market communication strategies across paid, owned, and earned channels, ensuring cohesive and compelling narratives. Deliver strategic direction across full-funnel media ecosystems, including both digital and traditional channels (Linear TV, DRTV, National & Local media)
  • Champion audience-first planning, leveraging data, insights, and tools (e.g., GWI, research, segmentation) to inform strategy
  • Lead the adoption of innovative and technologically advanced solutions, including AI, genAI, MMM, and cloud-based measurement approaches
  • Nurture senior client relationships, proactively identifying opportunities to drive commercial success
  • Inspire new ideas and fresh strategic thinking across media, content, and creative
  • Provide clear strategic direction to planning and activation teams, ensuring seamless integration across disciplines

Requirements

  • 6+ years of experience in media strategy, communications planning, or integrated marketing roles within an agency or multinational organization
  • Demonstrated experience across both digital and traditional media channels, including Linear TV, DRTV, and National/Local media planning
  • Strong expertise in audience strategy, segmentation, and insight development, with hands-on experience using tools such as GWI
  • Proven ability to develop integrated, full-funnel media strategies that connect brand and performance outcomes
  • Exceptional leadership and team management experience, including mentoring and developing high-performing teams
  • Strong stakeholder management skills, with the ability to influence and communicate effectively at senior levels
  • Advanced understanding of data, analytics, MMM, AI-driven solutions, and measurement frameworks
  • Demonstrated expertise in building compelling strategic narratives for pitches and client presentations
  • Deep understanding of the evolving media landscape, including emerging technologies, platforms, and consumer behaviors
  • High personal standards with a commitment to quality, rigor, and continuous improvement
  • A collaborative team player who embodies Jellyfish values and contributes to a positive, high-performing culture

Benefits

  • 🏥 Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
  • 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
  • 👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
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Jellyfish Brasil

Somos a Jellyfish, um negócio de marketing digital global integrado. Estamos reinventando o marketing para marcas inovadoras, unindo mídia, criatividade e dados por meio de tecnologia de ponta e IA Generativa.Nossa combinação de talentos geniais com ferramentas de inteligência artificial de última geração resultam em campanhas premiadas. Com a ajuda da IA, ideias ganham forma e escala, e criamos conceitos que produzem impacto, seja um outdoor ou um anúncio online.Avance mais rápido, com mais inteligência, juntos.

Founded in 2005
15 employees (5 in marketing)

Traffic Signals

Monthly Visitors
112.6K
Monthly Google Ads Budget
$39.9K
Traffic Source Mix
Search
50.8%
Direct
28.4%
Referral
9.2%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
5 (33% of company)
Marketing Roles Posted (Last 30 Days)
8