Senior Director, Marketing - ZILRETTA at Pacira Pharmaceuticals, Inc. | Brisbane, CA

Senior Director, Marketing - ZILRETTA

Brisbane, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end brand and omnichannel strategy for ZILRETTA, translating market insights into differentiated campaigns that engage HCPs, patients, and payers while driving measurable brand value.

Brand Strategy & Campaigns: Define long-term brand direction and integrated, cross-channel programs across digital, in-person, and remote channels.
Omnichannel Execution & Measurement: Align HCP and patient journeys with CRM, media, and content, continuously optimizing ROI.
Insights-Driven Leadership: Use real-world data to inform segmentation, personalization, and stakeholder engagement, guiding cross-functional teams toward cohesive brand impact.

Job Description

Responsibilities

Define and execute long-term brand strategy and customer engagement plan for ZILRETTA across HCP, patient, and payer audiences.
Align execution plans with field sales, omnichannel, market access, medical affairs, commercial ops, and analytics.
Design and implement HCP strategy using digital targeting, CRM, programmatic media, and nonpersonal touchpoints.
Develop DTP initiatives to raise awareness and action among osteoarthritis knee patients across paid, owned, and earned media.
Oversee omnichannel campaigns, HCP/patient journeys, email, websites, social, media buying, and content syndication with measurement and optimization.
Leverage real-world evidence and analytics to understand behavior, optimize segmentation, and personalize campaigns.
Maintain a consistent ZILRETTA brand voice and guide promotional materials and digital assets.
Build relationships with KOLs and advocacy groups; represent the brand at conferences and industry events.
Manage budgets and resources across channels to optimize spend while maintaining agility for high-impact tactics.
Lead and mentor a high-performing marketing team with a focus on digital fluency, data-driven thinking, and collaboration.

Requirements

Bachelor’s degree in marketing, business, life sciences, or related field required.
10-15 years of progressive marketing experience, ideally within the pharmaceutical, biotech, or healthcare industry.
Proven track record of launching and commercializing pharmaceutical products, including pre-launch planning and lifecycle management.
Strong experience in brand strategy development; HCP and/or DTC marketing; segmentation; customer insights and analytics; payer marketing and value proposition development.
Experience leading cross-functional teams (e.g., Sales, Market Access, Medical Affairs, Regulatory) and influencing senior leadership.
Familiarity with FDA regulations, compliance, and legal review processes related to pharmaceutical promotion.
Omnichannel expertise: orchestrating multichannel campaigns and managing marketing technology platforms (CRM, MAP, analytics).
Strategic vision to develop forward-looking brand and channel strategies aligned with evolving customer behaviors.
Analytical acumen to interpret data from digital platforms, tests, and campaign analytics for optimization.
Strong communication and leadership skills to influence internal stakeholders and executive leadership.
Demonstrated experience engaging with KOLs and external stakeholders.