Senior Director, Marketing Technology Strategy

Home, WA (Remote)

$185K/yr – $205K/yrSenior Level12+ years expFull time

Posted 9 days ago

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Job Summary

Owns the MarTech modernization and governance, leads a 3–5 person cross-functional team, and partners across Marketing, Membership and IT to deliver data-driven platforms and initiatives.

  • Leads a cross-functional MarTech program and governance
  • Drives platform modernization, data products and automation

Job Description

Responsibilities

  • Lead the modernization of MarTech systems with an eye to reducing technical debt and ensuring product maturity
  • Manage a high-performing team of 3-5 application architects, developers and a business analyst
  • Own the technology stack enabling the Membership and Marketing and Communications teams to achieve their fundraising, recruitment and advocacy goals
  • Own EDF’s website platforms and application architecture, partnering with Marketing and Communications on roadmap and lifecycle management
  • Participate in advancing EDF organizational effectiveness and culture goals, so people from all backgrounds and experiences feel connected, included and empowered to address environmental and organizational challenges in ways that align with EDF values
  • Lead active cross-functional collaboration among IT, Marketing and Membership leadership and teams to manage the MarTech roadmap, drive alignment, resolve competing priorities and advance shared MarTech goals
  • Oversee the MarTech intake and triage process and the operational workflow with ongoing input from the MarTech Governance Committee and cross-functional stakeholders
  • Oversee the MarTech Governance Committee, ensuring governance frameworks remain current, actionable and aligned with organizational priorities in line with the MOCHA decision making frameworks and Committee charter
  • Define and enforce quality assurance standards and protocols, including the creation of test plans and acceptance criteria to ensure system reliability, performance and availability across platforms
  • Set direction and expectations for DevOps and software delivery practices, including effective governance of GitHub pull requests and issue management, in support of scalable, secure and resilient digital systems

Requirements

  • Bachelor’s degree or equivalent in a relevant field with at least 12 years of technology and application development, engineering or relevant experience. A Master’s degree or equivalent may substitute for up to 2 years of relevant experience
  • 7+ years of effectively leading, developing and guiding a technical team
  • Demonstrated experience designing, implementing and operationalizing organizational governance frameworks, including decision rights models such as RACI or MOCHA, committee structures and accountability frameworks in complex, cross-functional environments
  • Ability to influence executive stakeholders driving enterprise alignment across competing priorities.
  • Demonstrated self-awareness, cultural competency and inclusivity and ability to work with colleagues and stakeholders across diverse cultures and backgrounds
  • Experience with application and API development and significant expertise in SQL and database management
  • Experience with digital platforms including Content Management Systems, Email Marketing and e-Commerce, with a strong preference for online fundraising and advocacy
  • Deep understanding of business intelligence and analytics work driving the MarTech funnel
  • Excellent facilitation, verbal and written communication skills that can be used to elicit technical needs, develop and document requirements, act as spokesperson to stakeholders and leadership, develop and sell business cases and describe complex technical processes to audiences with varying levels of technical background
  • Robust ability to think and lead strategically with the ability to plan workload, manage competing priorities, meet tight deadlines and adapt to shifting strategies

Preferred

  • Experience with non-profit fundraising and marketing practices preferred

Benefits

  • We offer a strong total rewards package encompassing competitive salary, robust benefits, and professional development opportunities consistent with a modern global organization. We take into account factors such as candidate experience, skills, training, internal team equity and local norms.
Environmental Defense Fund logo

Environmental Defense Fund

3.9 Glassdoor

We are Environmental Defense Fund, a leading environmental nonprofit focused on stabilizing the climate while helping build strong and healthy communities. Our game-changing solutions put people at the center of everything we do.Communities, governments, NGOs and businesses invite us to the table because our people find innovative solutions to the climate crisis. We work where we can make the biggest impact: fighting climate change, saving rainforests, supporting community-led clean air efforts and more. We bring team members together from a wide range of backgrounds. We are defined by our collective optimism, perseverance and ingenuity — and we are united in our mission. Learn more: https://www.edf.org/our-mission-and-values

New York, New York, USA
1.4K employees (140 in marketing)
71% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
282.9K
Monthly Google Ads Budget
$127.6K
Traffic Source Mix
Search
43.2%
Direct
45.8%
Referral
7.3%
Social
2.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
129 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$11M
Last Raise
$9.7M
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant • $9.7M
  • Jan 2013
    Grant • $1.3M

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