Own the multi-channel attribution and measurement stack that ties marketing spend to subscriber value end-to-end.

• Growth Infrastructure: Lead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI
• Measurement & Governance: Define and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channels
• Platform & Data Quality: Lead implementation, governance, and optimization of attribution platforms and measurement tools
• Tracking & Campaign Metrics: Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance
• Campaign Standards: Establish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channels
• Incrementality & Testing: Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment
• Cross-Functional Partnerships: Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling
• Tagging & Tech Ownership: Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences
• Tech Frameworks: Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks
• Governance & Compliance: Define governance for data quality, privacy compliance, platform reliability, and measurement consistency