Senior Director, Marketing, The Ritz-Carlton Yacht Collection

Bethesda, MD (Hybrid)

$151K/yr – $208K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own luxury brand strategy and cross-channel activation for a flagship yacht collection, translating audience insights into differentiated positioning, consistent identity, and high-ROI campaigns across owned properties and partnerships.

  • Brand Strategy & Execution: Shape multi-year plans and unified messaging for elevated consumer experiences.
  • Activation & Channels: Build tools and campaigns (PR, social, digital, experiential) to ensure coherent brand moments.
  • Partnerships & Growth: Lead strategic collaborations and activation programs to scale the luxury yacht brand.

Job Description

Own brand strategy and cross-functional activation for The Ritz-Carlton Yacht Collection, aligning luxury positioning with audience insights and enterprise partnerships to drive growth and consistency across channels.

  • Brand Strategy & Positioning: Lead differentiated branding and multi-year planning, shaping narratives and identity for luxury cruise experiences.
  • Channel & Activation: Oversee brand messaging, toolkit development, and activation campaigns (PR, social, experiential, digital) to ensure cohesive execution.
  • Partnerships & Growth: Collaborate on partnerships and strategic initiatives, driving brand expansion through activation toolkits and targeted campaigns.
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Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
16

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