Responsibilities

• Strategic go-to-market & communications leadership
• Develop strategic, audience-first annual marketing and communications plans that advance market awareness and support growth targets.
• Serve as a trusted advisory to business leaders and executives, helping shape industry narratives, positioning and market differentiation.
• Manage and lead full-funnel, cross-channel marketing strategies within key markets and personas.
• Strengthen account‑based and regional marketing by tailoring messaging and stories to priority segments.
• Lead integrated campaign strategy and execution across earned, owned and paid channels, ensuring storytelling and content are central to the approach.
• Develop clear, compelling messaging and value propositions for target audiences, influences and buyers.
• Shape thought leadership in partnership with subject matter experts and editorial teams, creating articles, reports, insights, videos, and other signature content that elevates ICF’s voice and perspectives.
• Oversee content, collateral, presentations, and sales enablement assets that support awareness and demand.
• Run data‑driven audience segmentation, nurture programs, and channel optimization.

Requirements

• Bachelor’s degree.
• Minimum 12 years in integrated marketing and public relations with demonstrated experience leading cross-channel campaigns and GTM strategies.
• Minimum 3 years supervisory experience

Preferred

• Strong background in energy, consulting, or public sector environments.
• Expertise in narrative development, messaging, and simplifying complex topics.
• Experience engaging senior leaders and managing expectations across a matrixed organization.
• Strong organizational, project management, and prioritization skills.
• Experience managing agencies, writers, designers, and channel partners.
• Solid understanding of digital platforms, measurement tools, and promotion strategies