Responsibilities

• Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.
• Steward the translation of channel plans into account-specific plans for key accounts.
• Define how brand campaigns and priorities show up in wholesale environments.
• Establish channel-level success metrics (velocity, trial, repeat, ROI).
• Define what programs / toolkits should exist to drive performance.
• Define promotion role and structure (guardrails, not execution).
• Activation approach (in-store, retail media, FSOP programs).
• Launch, sustain, and recovery frameworks.
• Ensure programs are simple, scalable, and executable by Sales.
• Own how marketing investment is allocated across wholesale channels and account segments.

Requirements

• 10+ years of marketing experience within CPG Food and Beverage, or similar CPG products.
• Deep wholesale channel experience across grocery, club, convenience, natural, and/or foodservice/on-premise channels.
• Strong background in shopper marketing, trade marketing, customer marketing, retail activation, commercial strategy, or channel marketing.
• Proven ability to translate brand and business strategy into practical, channel-specific plans that drive velocity, trial, repeat, and profitable growth.
• Strong understanding of retail media, in-store activation, promotional strategy, and account-level marketing support.
• Commercial fluency with key wholesale metrics, including velocity, distribution, ROI, trade effectiveness, trial, repeat, and profitability.
• Highly execution-oriented, organized, and comfortable operating in a fast-moving, high-growth environment.
• Must be able to work on-site in our Culver City office (3+ days/week).
• Must be legally authorized to work in the United States without restriction.

Benefits

• 401k match
• Annual bonus eligibility
• Three weeks of vacation time
• Paid holidays and 8 Pressed Days (additional days off)
• Medical, dental, and vision insurance
• Flexible Spending Account
• Generous paid parental leave
• Employee Referral Program