Responsibilities

• Define and lead Peritia’s go-to-market strategy aligned to revenue goals across all business lines.
• Translate strategy into clear, actionable execution plans with defined targets, KPIs, and success metrics.
• Build and actively manage a structured, repeatable demand generation engine across channels (website, conferences, webinars, LinkedIn, referrals, email).
• Partner closely with Sales and Sales Operations to ensure seamless execution from prospecting through pipeline conversion.
• Define and refine ICPs across biopharma and MedTech customers.
• Identify and prioritize key buyer personas (e.g., HEOR, Market Access, Clinical, RWE stakeholders).
• Align messaging and campaigns to complex buying committees and long sales cycles.
• Set and continuously refine Peritia’s market positioning and differentiated value proposition.
• Work directly with practice leaders to package capabilities into market-ready, outcome-oriented service offerings.
• Create and deploy messaging frameworks, narratives, and sales enablement materials that are actively used by commercial teams.
• Enable Sales with high-impact materials that drive deal progression.
• Own the vision and execution of Peritia’s digital presence, including website, LinkedIn, email, and other priority channels.
• Lead the creation of high-quality content and thought leadership (case studies, white papers, webinars) in partnership with subject matter experts.
• Actively manage and optimize digital channels to drive engagement, conversion, and lead quality.
• Ensure all content is consistently executed against brand standards, messaging frameworks, and proof points.
• Build and scale a structured, repeatable demand generation engine across channels: Website, LinkedIn, Email, Webinar, Conferences, and Referral/partner channels
• Design and execute multi-touch, multi-channel campaigns targeting defined ICPs.
• Own lead lifecycle strategy (lead ? MQL ? SQL ? opportunity).
• Implement and optimize nurture programs to support long sales cycles.
• Define the strategy for conferences, events, and integrated marketing campaigns aligned to growth priorities.]