Responsibilities

• Lead the development and execution of an enterprise-wide marketing and digital growth strategy that supports revenue and margin goals across domestic and international business units through a collaborative process.
• Own demand generation strategy ensuring measurable revenue impact.
• Lead digital marketing infrastructure including web, search, automation, CRM integration, and analytics.
• Partner closely with Sales on near term growth and pipeline support and improve lead quality, conversion and account penetration.
• Own product positioning, value propositions, and go to market strategy for new product introductions.
• Translate Voice of Customer (VOC) and market intelligence into differentiated competitive positioning.
• Lead and develop marketing talent while fostering a performance driven culture.
• Serve as a strategic advisor to executive leadership on market trends, competitive dynamics, and growth opportunities.
• Establish marketing KPIs tied directly to revenue, pipeline velocity, customer acquisition cost, and ROI.
• Manage marketing budget allocation and investment optimization.

Requirements

• MBA in Marketing, Business, or related field required
• 12 + years of progressive marketing experience in B2B environments, with 3-5 years in a managerial capacity
• 7 + years in a marketing leadership role with direct accountability for revenue impact
• Demonstrated experience leading digital transformation or demand generation strategy
• Proven success managing marketing budgets and linking that spend to business outcomes
• Ability to travel to other sites, tradeshows or board meetings

Preferred

• Global marketing management experience
• Experience in manufacturing, chemical, industrial, healthcare, or other regulated markets strongly preferred
• Experience in private equity backed or high growth organizations
• Exposure to M&A integration or portfolio expansion
• Experience partnering directly with executive leadership or Board level stakeholders
• Scientific / Technical acumen

Benefits

• Medical
• Dental
• Disability
• 401k plan
• Holiday and Paid Time Off