Senior Director, Marketing Management - Field & Partner (Armis)

Vienna, VA (Remote)

$228K/yr – $360K/yrSenior Level15+ years expFull time

Posted 1 day ago

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Job Summary

Lead and scale a global field and channel marketing organization, shaping the partner ecosystem strategy, demand orchestration, and cross-functional alignment with sales and product, while driving data-driven performance and global brand integrity.

  • Own global field and channel marketing and talent development
  • Drive integrated channel strategy and theater capacity planning
  • Orchestrate holistic demand with regional nuances

Job Description

Responsibilities

  • Global Leadership & Talent Development: Lead, scale, and mentor a high-performing global organization of field and channel marketers. Foster a culture of accountability, innovation, and "one-team" collaboration across diverse time zones and cultures.
  • Integrated Channel Strategy: Own the global marketing strategy for our partner ecosystem (Distributors, VARs, GSIs, and Alliances). Design "to-partner" and "through-partner" programs that drive partner-originated pipeline and ensure brand consistency across the channel.
  • Theater Alignment & Capacity Planning: Partner closely with Global Sales and Channel leadership to align marketing investment with regional revenue targets. Define global capacity models to ensure field teams are equipped to hit pipeline goals.
  • Holistic Demand Orchestration: Oversee the localization and deployment of global campaigns, including paid media, ABM, nurture tracks, and high-touch executive events (EBCs, Roundtables), ensuring they are tailored to regional nuances while maintaining Armis’s global brand integrity.
  • Sales & SDR Synergy: Act as the primary marketing liaison to Global Business Development (BDR) and Sales leadership, ensuring seamless lead handoff, relevant content delivery, and consistent feedback loops to optimize funnel velocity.
  • Data-Driven Performance Management: Establish global KPIs and dashboards to monitor the contribution of field and channel activities to total pipeline and incremental revenue. Use data to pivot strategies and optimize ROI across different geographies.
  • Market Expansion & Advocacy: Identify and scale regional success stories, customer case studies, and advocacy programs to build global brand authority.
  • Strategic Executive Influence: Serve as a core member of the Marketing Executive team, providing the global "voice of the field" to inform annual strategic planning and product roadmap alignment.
  • Brand Stewardship: Ensure every deliverable and touchpoint along the customer and partner journey is aligned with Armis’s value proposition around Cyber Exposure Management and Asset Intelligence, remaining consistent with our core values and culture.

Requirements

  • Experience: Minimum 15+ years of progressive marketing leadership, with at least 5 years managing global teams in a high-growth SaaS or Cybersecurity environment.
  • Global Acumen: Proven track record of managing complex, multi-region marketing budgets and navigating the cultural and regulatory nuances of global markets.
  • Channel Mastery: Deep expertise in Channel Marketing and partner engagement models; you understand how to motivate partners and build scalable "marketing-in-a-box" solutions.
  • MarTech Fluency: Expert-level understanding of the modern marketing stack, including Salesforce, Marketo, 6Sense, and Outreach, to drive a data-first culture.
  • Communication & Presence: Exceptional executive presence with the ability to command a room, whether presenting to the Board, keynoting a global partner summit, or motivating a remote regional team.
  • Strategic Execution: A "player-coach" who can move seamlessly from 30,000-foot strategy to the granular details of campaign execution and funnel optimization.
  • Education: BSC/MSC or MBA in Business Management, Marketing, or a related field.
  • Domain Expertise: Prior experience in the Cybersecurity industry is preferred.

Benefits

  • health plans, including flexible spending accounts
  • a 401(k) Plan with company match
  • ESPP, matching donations
  • a flexible time away plan and family leave programs
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
20 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
21

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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