Killbuck Savings Bank Co

Senior Director of Marketing

Ohio, USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Senior marketing leader role focused on strategic brand stewardship and data-driven decision making. Responsibilities and skills highlighted include owning the brand strategy, integrating digital and social channels, and leading a small marketing team. The role emphasizes compliance-aware marketing in banking/financial services and cross-functional collaboration.

Job Description

Requirements

  • Strategic Leadership & Brand Stewardship
  • Own and evolve the organization’s brand strategy, ensuring consistency and differentiation across all channels and touchpoints
  • Serve as the primary guardian of brand voice, messaging, and visual identity
  • Lead integrated marketing strategies that support business growth, customer acquisition, and retention
  • Digital, Social & Channel Fluency
  • Lead digital marketing efforts including website strategy, paid media, SEO/SEM, and social media
  • Develop and oversee a robust social media strategy that strengthens brand awareness, engagement, and reputation
  • Ensure seamless alignment across owned, earned, and paid channels
  • Data-Driven & Analytical Marketing
  • Establish and monitor KPIs, dashboards, and performance metrics across all marketing initiatives

Preferred

  • Experience in banking, financial services, fintech, or a regulated industry
  • Familiarity with compliance-driven marketing environments
  • Experience leading brand transformations or growth-focused marketing initiatives

Benefits

  • Opportunity to lead and shape the marketing function at a senior, strategic level
  • High visibility and direct impact on organizational growth
  • Collaborative, performance-driven culture
  • Competitive compensation and benefits package