Responsibilities

• Own TrueCar’s brand strategy, positioning, and voice, acting as its steward across every consumer touchpoint.
• Build and run the integrated marketing plan that aligns brand, content, social, lifecycle, and partner marketing behind a focused set of priorities.
• Own media strategy, planning, and paid execution across brand media, spanning channels such as out-of-home, streaming, radio, and CTV, plus influencers, partnering closely with the performance marketing team.
• Lead the consumer insights agenda — primary research, brand health tracking, and funnel analysis that shape both marketing and product decisions.
• Own TrueCar’s visibility in AI-driven discovery: build the generative engine optimization (GEO/AEO) program and track brand share of voice across AI assistants such as ChatGPT, Claude, Gemini, and Perplexity.
• Evolve the marketing operating system with AI-powered workflows that multiply the team’s output and speed.
• Drive co-marketing and go-to-market programs with OEM, dealer, and affinity partners.
• Lead, develop, and inspire a team of marketers along with agency and vendor partners.
• Define how marketing is measured: brand health, share of voice, and full-funnel analytics that connect marketing to revenue.
• Represent marketing to executive leadership with clear, data-backed narratives.

Requirements

• Proven success building, launching, and repositioning consumer brands, from strategy and identity through creative execution in market.
• Expert-level integrated marketing planning: able to unify many simultaneous workstreams into one plan and hold the bar on focus.
• Deep media strategy and planning proficiency, including large-budget allocation, channel mix, and vendor negotiation.
• Hands-on consumer research fluency, qualitative and quantitative, from study design through insight activation with product teams.
• Demonstrated, hands-on AI fluency: GEO/AEO practice, AI-assistant share-of-voice measurement, and AI-assisted marketing workflows built and run personally, not delegated.
• Proficiency with CRM and marketing automation platforms and modern analytics stacks (e.g., GA4).
• Leads through influence across Product, Engineering, Communications, and Partnerships; a player-coach who develops people while staying in the work.
• A clear storyteller who stays calm and focused while running many workstreams at once.
• Embodies TrueCar’s values: Focused in prioritization, Ambitious for the brand, Team-first across functions, and always Evolving in method.
• Ability to travel occasionally for offsites and partner meetings.