Senior Director Marketing & E-Commerce at Wise Snacks | Sandy Springs, GA

Senior Director Marketing & E-Commerce

Sandy Springs, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own the brand strategy and cross-functional launch discipline, turning consumer insights into growth across channels and retailers.

Brand Strategy: Define positioning, messaging, and GTM to strengthen consumer connection.
Campaign & Commercialization: Lead integrated activations from concept to launch with sales alignment and ROI focus.
Insights to Innovation: Translate market trends into product concepts and portfolio improvements that meet market needs.

Develop annual and long-term marketing plans aligned with business objectives to ensure consistent brand growth for all our brands.
Define brand positioning, messaging, and go-to-market strategies that strengthen consumer connection.
Lead integrated campaigns across digital, in-store, and customer-specific activations to maximize visibility.
Partner closely with Sales organization to deliver impactful tools, programs, and commercialization strategies that drive sell-through.
Analyze campaign performance, market trends, and consumer insights to continuously optimize results and ROI.
Co-own the innovation pipeline, ensuring a balanced portfolio of core, renovation, and breakthrough innovation.
Translate consumer insights into actionable product innovation and renovation pipelines that meet market needs.
Partner with R&D and Quality to ensure product concepts align with brand standards and consumer expectations.
Drive commercialization excellence from concept to launch, including positioning, packaging, and go-to-market execution.
Monitor industry trends, competitive landscape, and emerging technologies to inform innovation strategy and growth.