Responsibilities

• Serve as CAA’s visual brand identity expert by setting brand standards, educating staff in best practices, and ensuring the correct use of CAA and UC Berkeley visual brand elements
• Design and produce publications and promotional collateral including direct mailings, reports, presentations, newsletters, postcards, posters, and digital displays
• Work within CAA’s email marketing platform, Salesforce Marketing Cloud, to design and produce functional and compelling email newsletters and direct response campaigns
• Produce and update web page designs in our Wordpress CMS, following marketing best practices and accessibility standards to optimize for user experience and program goals
• Create simple, compelling infographics, charts, diagrams, and illustrations for presentations
• Collaborate frequently with colleagues over campaign and collateral needs; present creative ideas and executions to colleagues, incorporating feedback and meeting deadlines
• Serve as a design subject matter expert for non-technical staff; answering questions and providing training, documentation, or support in order to raise collective knowledge
• Prepare files for print publication and evaluate printers’ proofs to ensure error-free print jobs
• Work with print vendors to maintain competitive job pricing and source options that meet budget constraints
• Actively participate in team and cross-departmental meetings by sharing ideas and project updates

Requirements

• Bachelor’s degree in design, visual communication, or arts, AND 5 years of work in a professional design capacity; or an equivalent combination of work experience
• Proficient in use of current versions of Adobe Creative Cloud applications for production and design: Photoshop, InDesign, Lightroom, Illustrator, Acrobat; and the Google product suite; comfortable in Mac environment
• Advanced knowledge of print production process and print industry standards, including color theory and setup of process and spot colors; color management, file setup, and pre-press standards Intermediate to advanced knowledge of digital tools and production—including concept, information architecture, navigation, layout, visual and web accessibility
• Ability to manage work on multiple projects simultaneously from concept to completion
• Ability to accurately estimate project hours and work to meet planned deadlines
• Ability to talk about designs with diverse non-technical audiences, collaborating effectively across all levels of the organization
• High standards for organization and attention to detail
• Commitment to diversity, equity, inclusion, belonging, and justice, with an understanding of the roles visual and information design play in their advancement
• Knowledge of basic HTML, with basic knowledge of accessibility and SEO best practices in web/email design architecture; advanced knowledge a plus, or interest in learning
• Must submit to and pass Consumer Report and FBI/DOB fingerprint background investigations

Preferred

• Previous professional experience in higher education and/or nonprofit sectors
• Experience working on web pages in a content management system (CMS), with a general understanding of CMS platforms.
• Wordpress/WPEngine experience is optimal
• Working knowledge of the email marketing production process—including list management, delivery, best practices, etc.
• Experience using user-friendly design tools such as Canva and Adobe Express Affinity for UC Berkeley

Benefits

• This job is eligible to participate in healthcare benefits, a retirement plan with company match, and generous vacation and holiday time-off.
• CAA staff, while not University of California employees, are eligible for many UC Berkeley staff programs, professional development and networking opportunities, and discounts on campus.