Senior Director, Marketing – Cell Biology at Thermo Fisher Scientific | Carlsbad, CA | $193K/yr – $289K/yr

Thermo Fisher Scientific

Senior Director, Marketing – Cell Biology

Carlsbad, CA (On-site)

$193K/yr – $289K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive global life-sciences marketing leadership across multi-channel programs, eCommerce, and brand strategy for a 20–50 person team with 30% travel.

Own cross-functional marketing programs and channel optimization to boost awareness, acquisition, and revenue.
Must-have: 10+ years of Life Sciences marketing leadership with proven team leadership of 20–50 people.
Standout: Global scope with matrixed collaboration and significant travel availability.

Job Description

Responsibilities

Develop and optimize high-performing teams through clear goals, role clarity, effective communication, collaboration, continuous learning, etc. to enable increased productivity and innovation.
Lead the development and implementation of industry leading marketing programs that support the overall Cell Biology business strategy and drive awareness, new customer acquisition, and revenue growth above targets. This includes working with key partners such as product management, eBusiness, regional marketing, and other commercial colleagues to develop compelling marketing strategies.
Develop and accelerate eCommerce and lead generation outcomes through digital channels. Specific areas of focus include: Omni-channel marketing (e.g., SEO, SEM, Social, email, web content, events), customer profiling, analytics, merchandising, and account-based marketing.
Be a champion for the customer experience and customer journey across our web platforms in collaboration with eBusiness. Ensure content, selection guides and other tools drive engagement and support conversion.
Define and implement successful commercialization strategies and models enabling new product introduction and adoption to achieve and exceed revenue targets.
Shape, communicate and implement long-term brand strategy and objectives to reinforce and expand brand loyalty in conjunction with corporate marketing.
Develop, refresh, and drive effective utilization of customer-facing marketing materials, including concepts, tool kits, collateral, and communication plans.
Lead our educational efforts, both online and offline working with FAS and Services division to improve trial, conversion, and affinity for our products and brands.

Requirements

Education: Bachelor's, Master's or Ph.D. degree in life science, engineering or marketing, and a minimum of 10 years relevant marketing leader experience in Life Sciences required.
Proven track record to build Life Science markets and significantly grow brand and demonstrated ability to drive digital demand.
Experience leading dedicated teams of 20-50 colleagues as well as extended teams that are matrixed.
Ability to scale influence across the organization at all levels and use continuous improvement and critical metric leadership tools, while setting and sustaining the highest standards of ethics and integrity, consistent with Thermo Fisher values.
Global and/or international experience.
Highly organized and ability to accomplish individual and team goals through effective project management skills.
Self-motivated, passionate, and a positive demeanor toward the job, the Company and their work team.
Ability to travel globally approximately 30% global travel, as conditions allow.

Benefits

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Thermo Fisher Scientific

About Thermo Fisher ScientificThermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com.

Founded in 1956

Waltham, Massachusetts, USA

101K employees (3,005 in marketing)

www.thermofisher.com