Responsibilities

• Oversee comprehensive destination marketing strategies for 7 international markets (Canada, Mexico, UK, France, Germany, Australia & Taiwan) in alignment with the Chief Marketing Officer’s strategic vision for the entire agency’s marketing portfolio; work with the Research Department to conduct ongoing research and competitive analysis to identify international growth opportunities and optimize investment; and establish market-specific KPIs and serve as the organization's primary authority.
• Oversee the Travel Trade team and guide them to build product and steward strategic relationships with international tour operators, travel agents, wholesalers, OTAs, and airline partners, overseeing FAMs, trade shows (IPW, ITB), and roadshows to maximize Arizona's presence in global distribution channels. Work includes partnering with in-market representation firms to develop missions, trade toolkits, co-op programs, and B2B marketing materials
• Oversee the Media Relations team and guide them to drive international PR strategies across key international markets, including earned media campaigns, press trip programs, and guiding in-market agencies to deliver measurable results; work includes partnering with in-market representation firms to cultivate relationships with international journalists, editors, digital influencers, and content creators to generate high-quality earned media coverage of Arizona.
• Drive international PR strategies across key international markets, including earned media campaigns, press trip programs, and guiding in-market agencies to deliver measurable results. Work includes partnering with in-market representation firms to cultivate relationships with international journalists, editors, digital influencers, and content creators to generate high-quality earned media coverage of Arizona.
• Lead, mentor, and develop a high-performing team while managing the international marketing budget and ensuring strategic allocation of resources across markets and disciplines.
• Manage contracts with in-market firms, PR agencies, and vendors, and represent Visit Arizona at industry conferences, government meetings, and with key Arizona tourism stakeholders.

Requirements

• Bachelors Degree in business, marketing, communications or a related area
• 5 years increasingly responsible experience in destination marketing or program management
• Driver’s License Requirements.
• All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).

Benefits

• Sick leave
• Vacation with 10 paid holidays per year
• Paid Parental Leave-Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program)
• Health and dental insurance
• Retirement plan
• Life insurance and long-term disability insurance
• Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance
• By providing the option of a full-time or part-time remote work schedule, employees enjoy improved work/life balance, report higher job satisfaction, and are more productive. Remote work is a management option and not an employee entitlement or right. An agency may terminate a remote work agreement at its discretion.
• Learn more about the Paid Parental Leave program here . For a complete list of benefits provided by The State of Arizona, please visit our benefits page
• Retirement :