Own international media strategy and executive-level media relations for MLS and properties, driving cross-border coverage, multilingual editorial planning, and high-impact partnerships to grow global fandom.

• Media Strategy & Coverage: Lead strategy and generate media coverage for MLS, clubs, All-Star Game, MLS Cup, and properties across U.S. Hispanic and international media.
• Engagement & Amplification: Manage efforts to engage and amplify among U.S. Hispanic and international media, working with league clubs, internal departments, and partners.
• International Awareness: Build and manage communications plan to increase MLS streaming service awareness on the Apple TV app in Latin America and priority international markets.
• Opportunities & Partnerships: Collaborate with partners, affiliates and vendors on high-impact media opportunities securing cross-platform coverage.
• Media Relationships: Enhance and develop relationships with key media members, bookers, producers, and talent.
• Editorial & Collaboration: Oversee editorial plan including pitch packets, press releases and informational documents in Spanish and French, and collaborate with Sports and Corporate Communications, Digital and Content teams to maximize opportunities.
• Editors & Stakeholders: Actively develop relationships with editors, agencies, and other media stakeholders to increase MLS fandom.
• Internal & Partner Liaisons: Liaisons with internal departments and appropriate functional areas within the organization and event partners.
• Language Inquiries: Serve as internal point of contact for language-related inquiries for the league office.
• Requests & Meetings: Field media requests and inquiries from U.S. and international outlets, as well as internal requests; participates in Communications department meetings and leads own internal staff meetings.