Responsibilities

• Own the development of a clear, multi-year global media strategy aligned with On’s brand and business objectives.
• Translate long-term ambition into annual media plans that clearly articulate priorities, roles, and expected outcomes.
• Contribute to broader marketing planning by defining how media supports key moments across the calendar, including product launches, brand campaigns, and commercial peaks.
• Drive media excellence across the organization Act as the global authority for media, setting clear standards for decision-making across the full funnel.
• Lead the relationship with global and regional agency partners, ensuring strategic quality, operational clarity, and continuous improvement.
• Partner closely with the commercial acquisition team to align brand building and performance objectives in a coherent media approach.
• Build and lead a high-performing media organization Lead, develop, and retain senior media talent across global and regional teams.
• Establish clear ways of working, decision rights, and governance across global, regional, and agency stakeholders.
• Foster a culture of collaboration, accountability, and high strategic rigor.
• Advance measurement, insight, and innovation Continuously evolve On’s approach to media measurement, learning, and optimization.

Requirements

• 15+ years of experience in integrated media and marketing, across both agency and in-house environments.
• Proven experience setting and delivering long-term media strategy for global consumer brands, ideally within sportswear, fashion, or culturally relevant consumer industries.
• At least 12 years of experience leading and developing teams, including senior leaders.
• Strong understanding of global media ecosystems, measurement frameworks, and modern operating models.
• Demonstrated ability to drive innovation in media strategy, organization, and execution.
• Executive-level communication skills, with the ability to influence senior leadership and present clearly to large internal and external audiences.

Benefits

• This is a senior leadership role with meaningful responsibility and influence, designed for someone who wants to build long-term brand and business value.
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.