Responsibilities - Influencer and Ambassador Strategy - You'll have the exciting opportunity to reimagine our influencer and ambassador program for a creator economy where reach, credibility, and craft all matter. - Help architect a tiered ambassador ecosystem (master artists, working pros, rising stylists, consumer voices) with clear value exchange, goals, and progression paths at each tier - Define what makes a BELLAMI ambassador feel truly valued in their career, whether through education, exposure, equity, or all three - Build the programs and rituals (content drops, summits, co-creation, advisory councils) that make ambassadors feel like true partners - Develop a measurement framework that captures commercial impact, community growth, and community health - Influencer and ambassador work is also an important growth channel for the brand, and you'll help bring creative and commercial goals together. - Help set goals for the influencer and ambassador channel, with attributed sales tracked through affiliate codes, trackable links, and creator storefronts - Support channel growth by identifying the partners and formats that resonate most with our community - Build an always-on affiliate and commission structure that rewards ambassadors for their partnership and creativity - Connect ambassador activity to pro recruitment and loyalty, two things that matter greatly to our long-term growth - Set per-tier goals (such as engagement, conversion, and content contribution) and share updates regularly - Partner with ecommerce and retail teams to help influencer-driven excitement translate into a great experience at the point of sale, online and in salon - Community - The BELLAMI Pro community is one of our greatest strengths, and you'll help it flourish. - Help shape the strategy and roadmap for BELLAMI Pro as a vibrant community, not just a loyalty tier - Create programming that gives stylists a reason to show up and engage regularly, not just at launch moments - Partner with education and sales to make the community a warm welcome for every new pro - Celebrate and support the rising voices who will define the next decade of the industry - Social led a social presence that feels unmistakably BELLAMI: authoritative, beautiful, current, and built for the way stylists love to engage? - Set the creative and editorial direction across TikTok, Instagram, YouTube, and emerging platforms - Build a content engine that pairs in-house production with ambassador and community content - Help drive discovery, consideration, and salon recruitment through organic and paid social working together - Make BELLAMI a brand pros are proud to tag and share - Public Relations - Help position BELLAMI as the cultural and editorial authority in hair, alongside our reputation as a commercial leader. - Set PR strategy across trade, consumer beauty, fashion, and business press - Build relationships with the editors, producers, and stylists shaping what beauty looks like next season - Manage agency relationships and in-house comms with equal care - Support thought-leadership platforms for our founders and senior creatives - Building the Team - This role is about the team you build as much as the campaigns you create. We're looking for someone who hires thoughtfully, coaches generously, and helps people do the best work of their careers at BELLAMI. - Assess the current team with care, and grow it thoughtfully to match the strategy - Develop direct reports into the next generation of beauty marketing leaders - Set a warm, clear bar for creative quality, strategic thinking, and operational excellence - Build a culture of open feedback, curiosity, and shared accountability across the team - Be a leader people love working with and want to grow alongside