Responsibilities

• Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
• Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA’s initiatives and activities to the press and public
• Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
• Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
• Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
• Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
• Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
• Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence

Requirements

• Bachelor’s degree required in Marketing, Journalism, Communications, Public Relations, or a related field
• Minimum of 10 years of experience in related field, with at least 3 years in a management or leadership role
• Proven media contacts and successful media placements
• Experience in crisis communications within a "crisis management team" in an organization

Preferred

• Master’s degree is preferred
• Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation and digital advertising strongly preferred
• Experience as a communicator in the electric utility industry preferred