Senior Director Industry Marketing - HLS

Salt Lake City, UT (On-site)

$203K/yr – $304K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the global Industry Marketing function with healthcare-centric focus, shaping CXA positioning, industry narratives, and cross-vertical strategy while influencing product direction and external thought leadership.

  • Leadership and strategy: build and manage a global Industry Marketing team across Financial Services, Retail, Public Sector, and Healthcare & Life Sciences.
  • Market expansion: identify emerging industry opportunities and define differentiated CXA and AI/automation narratives to win in enterprise buyers.
  • Go-to-market influence: partner with Product, Sales, and Exec leadership to influence roadmaps, create thought leadership, and drive pipeline through analyst and customer advisory programs.

Job Description

Responsibilities

  • Lead and develop the global Industry Marketing team, including direct management of industry leaders responsible for Financial Services, Retail, and Public Sector.
  • Establish a unified industry marketing strategy that balances cross-industry messaging with vertical-specific market requirements.
  • Partner with executive leadership to identify emerging market opportunities, industry priorities, and strategic investments.
  • Help define, evangelize, and expand the Customer Experience Automation (CXA) category across key industries.
  • Develop industry-specific AI and automation narratives that position Talkdesk as the leader in agentic customer experience and AI-powered workforce transformation.
  • Partner closely with Product and Strategy teams to influence roadmap priorities based on industry trends, customer needs, regulatory requirements, and competitive dynamics.
  • Represent Talkdesk externally as an industry thought leader through analyst engagements, conferences, customer advisory boards, media opportunities, and executive presentations.
  • Serve as the primary industry expert for Healthcare & Life Sciences, driving positioning, messaging, content strategy, customer advocacy, analyst engagement, and pipeline generation.
  • Develop differentiated strategies for providers, payers, pharmaceutical organizations, life sciences companies, and emerging healthcare segments.
  • Translate evolving healthcare regulations, patient expectations, and AI adoption trends into actionable go-to-market strategies.

Requirements

  • Bachelor's degree required.
  • MBA or other relevant advanced degree preferred.
  • 10+ years of experience in product marketing, industry marketing, solution marketing, or go-to-market leadership within enterprise software, SaaS, cloud, AI, or digital transformation markets.
  • Demonstrated experience developing and executing industry-focused go-to-market strategies for enterprise organizations.
  • Experience leading and developing high-performing teams, including direct management of senior individual contributors and industry marketing professionals.
  • Strong track record partnering with Product, Sales, Analyst Relations, Customer Success, and Executive Leadership to influence strategy and drive business outcomes.
  • Deep understanding of the Healthcare and Life Sciences market, including providers, payers, pharmaceutical, biotech, and medical device organizations.
  • Strong knowledge of healthcare regulations, compliance frameworks, and industry trends, including HIPAA, HITRUST, patient privacy requirements, and emerging AI governance considerations.
  • Ability to translate industry-specific challenges into compelling business value propositions, thought leadership, and market strategies.
  • Experience bringing innovative technology solutions to market, including AI, automation, customer experience, workflow orchestration, cloud platforms, or enterprise software.
  • Strong understanding of how AI is reshaping industries and the ability to articulate strategic market opportunities to customers, analysts, partners, and executives.

Preferred

  • Experience contributing to category creation, market development, industry transformation initiatives, or thought leadership programs is highly desirable.

Benefits

  • Health Insurance : Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP).
  • Retirement Benefits : 401(k) plan
  • Paid Time Off : Talkdesk offers an uncapped paid time off program for exempt employees and an accrual-based program for non-exempt employees; both are subject to manager approval and consistent with business needs.
  • Paid Holidays : Talkdesk offers 14 paid holidays each year.
  • Paid Sick Leave : Exempt employees have uncapped paid time off and non-exempt sick leave follows accrual standards; both are subject to manager approval and consistent with business needs.

Talkdesk

3.3 Glassdoor

Talkdesk® is a global cloud contact center leader for enterprises of all sizes. Talkdesk CX Cloud and Industry Experience Clouds help enterprises deliver modern customer service their way. Our trusted, flexible, and innovative contact center platform leverages AI and automation to drive exceptional outcomes for their customers and improve the bottom line. Learn more and take a self-guided demo at www.talkdesk.com.

Founded in 2011
San Francisco, California, USA
1.3K employees (81 in marketing)
49% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
140.2K
Monthly Google Ads Budget
$135.7K
Traffic Source Mix
Search
50%
Direct
38.5%
Referral
8.2%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
48 (4% of company)
Median Career Experience
18.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$497.5M
Last Raise
$230M
Series D, 4 years ago

Funding History

  • Aug 2021
    Series D • $230M
  • Jul 2020
    Series C • $143M
  • Oct 2018
    Series B • $100M

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