Senior Director, HCP Marketing

San Diego, CA (Hybrid)

$238K/yr – $298K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

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Job Summary

Build enterprise HCP brand strategy with cross-channel ownership while aligning with Sales, Medical Affairs, and Market Access to shape messaging from data and insights.

  • Brand Strategy: Own enterprise HCP brand direction across channels and translate clinical data into commercial plans.
  • Stakeholder Alignment: Lead cross-functional brand planning with senior leadership and key partners.
  • Performance & Governance: Own budgeting, measurement, and optimization of enterprise HCP marketing programs.

Job Description

Responsibilities

  • Owns and drives enterprise-level HCP brand strategy, ensuring alignment across all commercial channels including community sales, LTC, and non-personal promotion
  • Leads cross-functional brand planning and serves as a key strategic partner to senior leadership, including Sales, Market Access, Medical Affairs, and Commercial Operations
  • Shapes and influences brand strategy and message evolution, translating clinical data, market insights, and competitive intelligence into actionable commercial strategy
  • Provides strategic oversight and direction to HCP marketing team, including leading and developing team members and/or managing managers, where applicable
  • Drives high-impact business decisions that influence brand performance, market positioning, and long-term commercial success
  • Owns peer-to-peer strategy and execution, ensuring effective engagement with healthcare professionals through impactful programming
  • Leads integrated marketing strategy across channels, including HCP promotion, digital strategy, media planning, and field enablement
  • Partners closely with Sales leadership to ensure alignment of marketing strategy with field execution and performance objectives
  • Oversees the planning and execution of key commercial initiatives, including conventions, exhibits, and strategic marketing programs
  • Builds and maintains strong external relationships with Key Opinion Leaders (KOLs) and leads KOL engagement strategy

Requirements

  • Bachelor’s degree in marketing, healthcare, business administration, or related field required.
  • MBA preferred.
  • A minimum of 12 years of progressive marketing experience within the pharmaceutical or biotech industry, with a demonstrated track record of increasing responsibility and leadership.
  • Previous leadership experience required, including experience leading teams and/or managing complex cross-functional initiatives.
  • Travel up to 40%

Preferred

  • MBA preferred
  • Neurology or specialty therapeutic experience
  • Experience operating at a strategic, enterprise level within commercial organizations

Benefits

  • Competitive base, bonus, new hire and ongoing equity packages
  • Medical, dental, and vision insurance
  • Employer-paid life, disability, business travel and EAP coverage
  • 401(k) Plan with a fully vested company match 1:1 up to 5%
  • Employee Stock Purchase Plan with a 2-year purchase price lock-in
  • 15+ vacation days
  • 13 -15 paid holidays, including office closure between December 24th and January 1st
  • 10 days of paid sick time
  • Paid parental leave benefit
  • Tuition assistance
Acadia Pharmaceuticals Inc. logo

Acadia Pharmaceuticals Inc.

3.1 Glassdoor

At Acadia, our mission is to turn scientific promise into meaningful innovation that makes the difference for underserved neurological disorders and rare disease communities around the world. Our commercial portfolio includes FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with early-stage programs that address other unmet patient needs.

Founded in 1993
San Diego, California, USA
921 employees (54 in marketing)
43% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
35.6K
Traffic Source Mix
Search
36.9%
Direct
49.4%
Referral
5.5%
Social
7.3%
Paid
0.7%

Headcount Trend

Current headcount: ~921

Marketing Team

Marketing Team Size
52 (6% of company)
Median Career Experience
20 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$811.7M
Last Raise
$287.5M
Post IPO Equity, 6 years ago

Funding History

  • Sep 2019
    Post IPO Equity • $287.5M
  • Nov 2018
    Post IPO Equity • $316.2M
  • Jan 2013
    Post IPO Equity • $86.4M

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